Summer 2004
[PDF Version]

IMA: Mike, it has been ten years since you
began publishing Investor’s Market Advisory.
Looking back, what are you most proud of?

MIKE: I’m most proud of winning six consecutive
Numismatic Literary Guild newsletter
awards for Investor’s Market Advisory (1997-
2002). Additionally, over the ten years, we also
received three (3) Book of the Year Awards, as
well as, fourteen (14) awards for television,
radio and internet reporting on rare coins and
precious metals. Receiving this kind of long term
recognition from industry peers for our
publishing work is particularly gratifying.
IMA: How is the rare coin
market different today than
when you first started publishing?
MIKE: Today’s market is much
broader, especially in terms
of dealer quality. Today’s
firms are larger, well capitalized
and usually employ
numismatic experts within
the company. They have
gained significant market
share over the local “mom
and pop” dealers of the past,
who now favor baseball cards,
jewelry and other collectibles
over rare coins. Due to the professional marketing
and national advertising these firms
use, there has been a dramatic increase in the
number of active collectors and investors. This
has supplemented an additional dramatic
increase in the collector base resulting from
the TV home shopping networks and the U.S.
Mint’s new state quarter program.
IMA: What is the most positive aspect about
today’s market?
MIKE: Today, major companies are seeing anywhere
from 2-5 times more “new” customers
than even just two years ago. Furthermore,
reorders by these same clients are up to 2-5
times. For the rare coin and precious metals
market this is “bullish.”
IMA: What is behind this dramatic increase?
MIKE: It’s no secret, uncertainty fuels rare coin
and precious metals “bull” markets. Today’s
“war on terrorism” may be the
ultimate uncertainty, which is,
at best, an “open ended”
proposition. Right now, we
can’t see an end to it. So, terrorism
breeds uncertainty and
drives investors world-wide to
protect their assets with precious
metals and rare coins.
Since the capitalization for
precious metals and rare coins
is “tiny” compared to equities
markets, it only takes a small
amount of wealth consistently
flowing into these markets to
dramatically impact prices.
Conversely, “uncertainty” is a
major enemy to equities markets,
including gold mining stocks. In 1997, a
full four years before 9/11, we did an interview
with Oxford Club consultant, Bob Meier, in
which he explicitly stated that the biggest
threat to the United States economy is terrorism.
Given the events of the past few years, I
would say Bob Meier has an accurate crystal
ball.
IMA: How are collectors and investors responding to this
bull market?
MIKE: Because the uncertainty of the War on Terrorism is open ended,
rising rare coin prices are seen as a long-term trend, and
not a short term occurrence. For this reason, astute collectors and
investors are filling their collections
with important coins ahead of schedule
to avoid paying higher prices
later. In times of bull market activity,
the same phenomenon occurs in
other high end collectible markets,
like art. Just the other day, an early
Picasso set a new world record at
auction when it fetched $104 million,
shattering the previous record of $82
million paid for a Van Gogh in the
last major rare coin bull market of
1986-1990, when coin prices skyrocketed
up 665%! The historic parallel
is present today as well, since
high-end collectibles in all areas, like
art and rare coins, usually appreciate
in price concurrently. The difference
of course is that today the uncertainty
of terrorism is open ended.
Remember, from the Islamic terrorist
perspective, this is jihad, a holy war. For them, it will go on indefinitely,
and along with it, uncertainty continues indefinitely.

IMA: You attend your fair share of investment and rare coin conventions.
In a “hot” market, collectors and investors hear all
kinds of things from financial advisors. What is the most outrageous
claim you have heard this past year?
MIKE: One of my managers recently attended an investment conference
and actually heard a known dealer advising people to pay
sums in excess of $10,000 in cash for their coins, and he would
show them how to avoid detection from the IRS. This is a big red
flag, and following such advice would lead you and the dealer
down the road of directly violating Federal tax and cash reporting
laws. The IRS takes these rules very seriously, and I have heard of
some otherwise good people going to prison for such violations,
even when their actions were unintentional and without knowledge
of the laws. So collectors and investors should be very careful and
wary of anyone making such claims. No one needs that kind of
worry in their life.
IMA: What are some of the most common questions that collectors
and investors ask?
MIKE: The most common question is: what are my personal coin
recommendations? I simply direct them towards my Final Five,
which features Type II & III $20 Liberty Double Eagles, $21/2
Indian Heads, Gold and Platinum American Eagles. The reasons
for these recommendations are featured throughout this newsletter.
Occasionally I am asked: are there any good stocks in collectible
companies? My first response is I do not recommend
stocks. Also I advise, if you are going to buy stock, do your due
diligence before purchasing any stock. Personally, I own stock in
Collector’s Universe, which is the biggest collectible company
stock available I know. The past year the stock price was up and
down between approx. $3 and $11, but they seemed to have
resolved some investor concerns after
selling off some unprofitable operations
in February, like Bowers and
Merena, and taking a substantial
loss. They now seem stronger to
some.
But, you shouldn’t take any one person’s
recommendation. In fact, I routinely
advise extra due diligence when
a stock is recommended by anyone,
including newsletter publishers. When
I see newsletter stock recommendations,
my first thought is whether the
recommended company gave any
kind of “kickback” or stock option to
the publisher. For example, a disclosure
in fine print about a substantial
advertising subsidy amount, which
may imply a sort of quid pro quo
arrangement. In the case of small cap
stocks, there is extra incentive to do extra due diligence, because
such recommendations can wildly effect short-term trading volume
and stock prices, and may give a false impression of the true market
capitalization and liquidity.
IMA: How do you get extra value for your customers by being
discriminating in your purchases?
MIKE: There are three parts to our service equation that we feel
deliver real value to our clients. First, we get first shot at most
new deals that become available in our product areas. Second,
we hand-pick each coin to insure our clients only get the finest
coins available. Our rejects are often offered later to the smaller
dealers, sometimes at deep discounts. Third, we offer a guarantee
that we will replace any coin at any time for a similar coin
to insure the client believes they have the best coin available.
IMA: Is it advisable to buy coins for the cheapest price possible?
MIKE: No, not always! The first time I learned this lesson was in the
early 1970’s. There was a dealer, named Dean, who had a large
selection of uncirculated silver dollars in original rolls. They were
priced at $2.50 per coin. However, astute, expert buyers would pay
Dean a $.50 premium to hand-pick the best coins out of thousands
he had available. That premium, which then amounted to about
20%, paid off ten-fold when I later sold these coins from my collection
in early 1980’s. Any dealer who has been around for 20-30
years, can tell similar stories. Paying a small premium for expertly,
hand-picked coins could later significantly enhance value and/or
liquidity. This is why to this day, I still follow the “hand-picked”
philosophy to insure my clients get the best of the best, be it a
Certified $20 Liberty, or even uncirculated gold, silver or platinum
American Eagles. Our typical hand-picked coins are not
just the run of the mill coins normally found on market. When
possible, it is best to have a recognized expert, preferably one
who has also served as a grader at a major grading service,
hand-picking your coins. This is a big advantage to you!
IMA: In selecting a coin dealer, is a fixed price, “buy back” guarantee
an accurate representation of a dealer’s skill and reputation?
MIKE: The Federal Trade Commission brochure advises to “beware”
of dealers who offer such guarantees. When I interviewed Barry
Cutler, the former FTC Consumer Division Chief, he raised
extreme concerns about this practice. Armon Vartian, a leading
numismatic and precious metals attorney I know, sees FTC and possibly
SEC risks inherent in this practice
with potentially serious legal repercussions.
All the dealers that I routinely
deal with, have been advised by their
respective counsels to not engage in
this practice. Letters from Mr. Cutler
and Mr. Vartian are available upon
request to me personally.
IMA: How does this current bull
market for metals and rare coins
compare with past bull markets?
MIKE: It has been slower to build
momentum, but has also been more
broad based, which is healthier for
the market over the long-term. Past
markets quickly doubled, and then
redoubled a couple of years later,
only to flame out and crash, because
their support was not as widespread.
Today’s market is more informed with new rare coin books stimulating
an expanding collecting interest. Over the past three
years, my own award-winning books are being used by an
increasing number of national dealers and thousands of collectors.
The newly revised books on Type II and Type III $20
Liberties are now available. The books retail for $29.95 each, but
you can receive copies for $10 total, post-paid, by simply calling
your account representative Toll Free at (800) 459-2646
before July 31, 2004 and give my middle name, “Ray”.

IMA: Are there any areas where you recommend caution?
MIKE: While I personally like the St. Gaudens coins as collectibles,
I routinely advise caution because their market is
volatile and unpredictable. These coins used to be used for balance
of trade payments in the 20th century, and many bags of
uncirculated coins wound up in Europe. Periodically, entire bags
of these coins show up and hit the market dramatically increasing
certified population reports. As a result, prices fluctuate
wildly between dealers due to these relatively large and periodically
increasing populations. Past price records for the popular
and beautiful $20 St. Gaudens can’t be discussed seriously without
taking into account the huge population increases in the past
ten years inherent to the St. Gaudens series!
IMA: Any thoughts on new shipwreck S.S. Republic coins?
MIKE: I also advise caution with hoard treasure coins, like the
recently recovered S.S. Republic coins. There is merit and fun to
be had from owning one or two coins for serious collections, but
be very careful about the price you pay. Prices are often somewhat
high during the promotion phase of a hoard treasure’s release, but
then fall back some time later after the promotion has ended.
When large quantities of any one coin are recovered prices tend to
decrease over time, sometimes dramatically after the promotion
ends. Subsequently, these coins may not see their promotion price
levels again for a very long time. So,
while I recommend them as collectibles,
I do not recommend them as
investments.
IMA: How will this shipwreck hoard
effect other coin prices?
MIKE: In 1999, I released my award winning
book on Type III $20
Liberties. About the same time, the
S.S. Central America hoard of Type
I Liberties was first being marketed.
Thousands of new collectors started
with the S.S. Central America coins,
and then sent prices for Type III
Libs up 70% in one year. Why?
Because the more rare Type III Libs
were one of the next logical places
to go to build their collections.
Wayne Gretzky used to attribute his
success on the ice to “knowing where the puck is going to be.”
In other words, buy today what you believe other coin buyers
are going to be looking for tomorrow, or next year. Buying
coins with limited quantity versus buying coins of boatload
quantity is usually the best strategy long-term. Remember,
they have recovered about 50,000 coins from the S.S. Republic
and that only represents about 23% of the estimated hoard. So,
be very careful about price with these coins, as future recoveries
could send prices down over time. But, if you come across
a special rare coin that you want, just to own for fun, buy it. It
may not appear again for a very long time. Be forewarned, if
you own a coin found in large quantities in this hoard, it may
take a sudden dip in value!
IMA: Well, in modern terms, the 10th anniversary is a diamond
anniversary. So, happy diamond anniversary. What are you
looking forward to?
MIKE: Receiving the platinum gift for the 20th anniversary and my
25th wedding anniversary with my wife, Karen, on May 26, 2004!
Articles from 1994
The Rare Coin Election Year
Bull Market Phenomenon
Every four years the incumbent administration
in Washington does whatever is
needed to jump-start the economy and satisfy
the voters. Richard Hoey, Chief
Economist for Dreyfus Corp., succinctly
stated: “It works like a clock. Political and
economic officials will sacrifice any principle
and break any rule to get on economic
recovery in an election year.”
Target the Intersecting Circles

When I used to teach school, I knew I could get the attention
of kindergarten kids with the story of the intersecting circles.
Even today, when speaking with adults, the same lesson
works. (What was the title of that best-selling book? “All I
Really Needed to Know I Learned in Kindergarten?”) In the
case of rare coins, I seek the intersection of the collector,
investor and coin market dealers.
We like to choose coins, like Type
II and III $20 Liberty Double
Eagles and the $21/2 Indian Head
Quarter Eagles,
that have as
many different
collector
and
investor
groups
needing
them in the
future as
possible. We
use intersecting circles
of different sizes to represent growing or waning collector
or investor interest in particular coins we select for our
clients. By looking at the collector market this way, we are
able to better advise customers about potential rising or falling
coin prices on coins they need to complete their collections.
Gold Shines and Rare Coins Blaze When Stocks
and Bonds
Falter As Election Years Approach
The harshest bear markets in stocks & bonds of the past 20
years (1973-74, 1976-78 & 1987) led to three of the biggest rare
coin bull markets (1972-74, 1976-80 & 1986-90).
On September 21, 1976 a huge 525 day bear market in
stocks began, and when it ended on February 28, 1978, the
Dow Jones Industrial Average had fallen 26.9%.
In contrast, a rare coin fund that began shortly before
Jimmy Carter’s election, then auctioned off in 1980 increased
over 600%! Investors and fund managers seeking alternative
investments, looked to diversify into hard assets and made rare
coin performance like this a common occurrence.
A second, more dramatic example occurred on August 25,
1987, when the Dow plummeted 36.1% in a mere 55 days.
Once again, fund managers, investors and Wall Street firms
began looking for alternative investments and increasing their
cash positions.
Just 12 months after that fateful day, the Dow was still
down 22.8%. How were rare coins doing? An eight-piece set
of U.S. gold coins in high grade, representative of the market,
was up 74%! By June of 1989, that same gold set was up
123%, while the Dow was still down 6%.
John Sack, First Vice President of Futures for Shearson
Lehman Hutton said “What’s happening is we think the rare
coin market can now be considered like most other financial
investments. When equities falter, investment in rare coins by
Wall Street will soar. With certified coins, we now feel there
is a confident enough market, a sight-unseen market, to offer
products to a retail base.” Soon thereafter, Merrill-Lynch
entered the market with a rare coin fund boosting interest and
prices higher.
Editor’s Note 2004: Collectible coin prices are affected by
many areas of demand. The previous article shows reasons
why collectors faced rising prices due to investment activity.
Historical Background of “In God We Trust” on Our Money
The brainstorm for the motto: “In God We Trust” started
with Mark R. Watkinson, a Baptist minister. On
November 13, 1861, he wrote to Salmon P. Chase,
Secretary of the Treasury, requesting that God be acknowledged
on U.S. coinage. He was extremely direct in his letter,
stating that the motto would “relieve us from the
ignominy of heathenism.”
Chase acted with remarkable speed and one week later
– in a November 20, 1861 letter to James Pollock, U.S.
Mint Director – Chase noted: “No nation can be strong
except in the strength of God, or safe except in His defense.
The trust of our people in God should be declared on our
national coins. You will cause a device to be prepared without
unnecessary delay with a motto expressing in the
fewest and tersest words possible this national recognition.”
The motto “In God We Trust” is probably derived
from a line in Francis Scott Key’s 1814 poem, “The Battle
of Fort McHenry” (later renamed “The Star Spangled
Banner). The exact line is “And this be our motto, In God
is our trust.”
On April 22, 1864, an act of Congress authorized the
mint director to determine the mottos on U.S. coins, provided
the Secretary of the Treasury agreed. The first $20 gold
piece to have the addition of the motto “In God We Trust”
was the Type II $20 Liberty, which was issued in 1866 and
continued unchanged until 1876, a scant 11 years. Design
modifications were initiated in 1877, unrelated to the
motto, and this Type III $20 Liberty design continued being
struck until 1907.
New designs were implemented for both the $20 and
$10 gold pieces in 1907 and the motto was omitted per
President Theodore Roosevelt’s request. (Subsequently, this
created extreme demand over the past century for coinage
from this historic period!) Roosevelt was a devout member
of the Dutch Reformed Church, as well as the Freemasons,
and believed that placing the name of God on currency was
a debasement that amounted to blasphemy. Roosevelt noted
that these coins bearing the name of God would be stepped
on, used in gambling, prostitution, hiring of assassins and
the purchase of murder weapons.
In the 1860’s, those who opposed the motto used to
mock it by satirically changing it to “In Gold We Trust – All
Others Must Pay Cash.” These negative sentiments during
the motto’s implementation were mostly forgotten by 1907.
Given today’s weak dollar, how appropriate the bastardized
versions of the “motto” are!
Congress, as well as the general public, disagreed vehemently
with the motto’s omission. There was an overwhelming
reaction that anyone opposing the use of God’s name on
currency was an atheist and possibly an anarchist. It was
therefore ordered by Congress that all coins large enough to
accommodate the motto should do so, in compliance with
the Act of March 3, 1865. Thus in 1908, the “motto” was
restored to the $10 and $20 gold pieces and remained there,
until they ceased being minted in 1933.
The Act of Congress on May 18, 1908, in response to
public demand, made the “motto” required on all coinage,
except one cent, five cent and ten cent coins. By 1938, when
the Jefferson nickel was introduced, all contemporary
coinage had the motto “In God We Trust.”
The motto on paper currency had its beginning in 1953
with Arkansas businessman Matthew H. Rothert, who
noticed in a church collection plate that coinage and not
paper money had the “motto.” He wanted to send this message
abroad, as paper money had wider overseas distribution
than coins. He stated, “a message about the country’s faith
in God could be easily carried throughout the world if it
were on United States paper currency.”
Mr. Rothert’s correspondence with the Secretary of the
treasury George W. Humphrey resulted in a deluge of letters
and public support targeted at Congress. Legislation was
introduced and passed by the 84th Congress and Public Law
140 was signed by President Dwight D. Eisenhower on July
11, 1955. “It provided the “motto” appear on all U.S. coins
and paper money. By October 1957, one dollar bills bearing
“In God We Trust” were first placed in circulation.
As you can tell, the motto has definite origins in religious
thinking and belief. What many people are unaware of
is the number of legal challenges the “motto” has heretofore
withstood. One prominent attorney was prompted to summarize
that, “The motto ‘In God We Trust’ has been deemed
by the courts to be a tradition, like a Christmas tree, and to
have little, if anything, to do with God or religion.”
“The quickest way to stop a bull market is with dollar or currency weakness.
Looking back over the past 70 years, almost every major stock market
correction has been triggered by currency weakness.”
– Kenneth Coleman
THE FED TRACKER
“The sad truth is that 70% of all stock funds do worse than the unmanaged
S&P 500, which means that 70% of these money managers are getting
their mega-buck salaries for reducing your return!”
– Louis Rukeyser
JULY 1994
Editor’s Note: Historically, the largest rises in rare coin prices have been during bear or volatile stock markets.
Articles from 1995
The Saga of the S.S. Central America
One of the ships that plied the
Caribbean in the 1850s was the massive
S.S. Central America. Today, it would be
called the “Titanic” of her century.
Though launched five years after gold was
discovered in California, this ship had four
years of golden glory on the seas. From
1853 to 1857, the S.S. Central America
carried approximately one-third of the
entire output of the California Gold Rush.
Then, in the hurricane season of 1857, she
was smashed and sunk off the coast of
Cape Hatteras on September 12, 1857.
For 130 years, this treasure of gold
coins from the San Francisco mint lay asleep
in the deep. Then, from 1987 to 1990, the
treasure was recovered, setting many legal
and historic precedents along the way.
There were three tons of gold aboard,
and approximately $1 billion (the “b”
word) worth of numismatic treasures. The
S.S. Central America artifacts constitute
the most important recovered treasure in
American history and are destined for
incredible media exposure in the next few
years – via movies, books, TV documentaries
and even infomercials.
When this store of gold is finally marketed
to the general public, it will create
tens of thousands of new collectors of
dated gold coins. This effect will be similar
to the marketing of past major silver dollar
hoards (such as the Redfield hoard) that
expanded the base of silver dollar enthusiasts
and helped shoot prices upward, even
(and especially) for coins not in the hoard!
We have been told that most of the gold
coins recovered on the S.S. Central America
are 1857-S (from the San Francisco mint)
$20 Double Eagles, with many 1856-S and
lesser amounts of 1855-S and 1854-S
Double Eagles. There are far fewer numbers
of $10, $5 and $21/2 gold coins. The vast
majority were the $20 coins, since they were
easier to count, stock and inventory, while
the smaller denominations were more commonly
used in circulation in California.
Why This Discovery Is Important To You
There’s an old law of economics, drafted
by Jean-Baptiste Say, known as Say’s
Law, that says: “Supply creates its own
demand.” In the case of the S.S. Central
America, a new wave of supply will not only
create new demand, but it will also make the
other dated gold double eagles even more
rare, by comparison.
In other words, when this historic Type I
Double Eagle hoard is marketed, it will create
intense demand for certain non-hoard gold
coins as well. Many buyers of Type I Liberty
Double Eagles (i.e., those minted 1849 to
1866) will want to buy all three of the different
design types of Liberty Double Eagles.
Articles from 1996
CONGRESS AND COINS
Jimmy Hayes is a Congressman from Louisiana. He also
collects coins. “For over 20 years, the name Jimmy Hayes was
synonymous with first year “type set building.” In layman’s
terms, he built a set of coins that consisted of a coin of every
design type from the first year the design was minted and issued.
Jimmy always strived to obtain the highest grade available for a
particular coin, so his sets mostly graded MS-64 and better.
Jimmy is one of three founding members of the U.S.
Commemorative Coin Society. His love of commemoratives was
shown by the fact he completed one of the finest known sets of
U.S. commemorative coins.
Jimmy had fun with coins. He appreciated their history and
beauty, but when he placed them up for auction a few years
back, he also gained an appreciation for their value. You see,
Jimmy’s penchant for set building and obtaining high-quality
specimens provided him with the funds necessary to successfully
run for Congress from the 7th Congressional District of
Louisiana. He remains an avid coin enthusiast who fully appreciates
coins as works of art and historical artifacts. While you
may never need proceeds from your coins to run for Congress,
if you’re not careful, they will give you a great deal of pleasure
and fun along the way.
Coin of the Month #1: 1911-D $2 1/2 Indian Head Quarter Eagle

In 1967, at the age of 12, I was already an avid coin collector, but I had still not yet
acquired my first gold coin. I simply did not have the money necessary to buy one. All I
could do was gaze at the photographs in Richard Yeoman’s “Red Book” and dream. Luckily,
something happened to solve my dilemma.
Whenever my grandmother came to town, she would take me with her on Friday nights to play
Bingo at the Knights of Columbus Hall, where high school football games on the radio were only interrupted
by the calls of “B-12” and “I-26.” One lucky night, I won the jackpot.
With $50 burning a hole in my pocket, I knew I had to buy a gold coin. Like many collectors before and after me, I knew my
first gold coin was going to be a $2 1/2 Indian Head Quarter Eagle. I had always been fascinated by the unique incuse design, and
the stories about how people thought the recesses harbored germs that caused outbreaks of illness – a story that makes this coin
popular amongst physicians to this day!
Coin of the Month #2: Type II $20 Liberty
Why You Should Act Now to Own the
Rarest of the $20 Liberty Gold Coins
Type II $20 Liberty Double Eagles are so rare only one collector in
1,000 can hope to own even one of these rare gold coins. However, if you
act now, you could be one of the fortunate few. Here’s what you need to
know:
They are called “Type II” because this was the second $20 Liberty coin
design to be minted, and the first to bear the motto “In God We Trust.”
These coins are twice as rare as Type I Liberties by mintage, and ten
times more rare than Type III Liberties in population reports. In fact,
those coins are 100 times more rare than the popular $20 St. Gaudens in
“mint state” grades.
The Rarest of All $20 Gold Liberties
That’s because Type II $20 Liberties were
minted only between 1866 and 1876. Then,
after just 11 years, the coin was again
redesigned, making these the shortest series
and thus the rarest of all $20 gold Liberties.
Then, leading up to the Gold Confiscation
Act of 1933, over 95% of these Type II coins were
melted down or destroyed, the highest destruction rate
for a post-1850 series. Of Type II coins that remain, those that are premium
quality, almost uncirculated and uncirculated, are even harder to find.
Imagine what will happen to prices for these coins if demand for rare
coins begins to soar!
Knowing this is about to happen is like knowing exactly where a new
interstate highway is going to be built a couple of years from now. Or, as
the famed Wayne Gretzky used to say, “The secret to success on the ice
is knowing where the puck is going to be!”
You Need A Stash
Even if you are an upstanding, law-abiding
citizen, there’s only one way to protect yourself.
You’ve earned your money fair and
square. Now make sure to protect your
wealth, your family and yourself. Keep a
small stash of “private portable wealth” outside
the usual channels.
During World War II and the Vietnam War,
flyers were given survival kits with gold sovereigns
and gold chains. Why? They didn’t
expect to be shot down. However, in the
dreadful event they were, at least they had
something to trade to help them survive.
When Vietnam fell to the communists,
thousands of Vietnamese families fled in a
leaky flotilla of boat people. The only nest
eggs they could carry with them were thin
wafers of gold, known as taels.
We personally know two Europeans
whose lives and families were saved by
“portable private wealth” during World War II.
A Hungarian friend told us that he and his
father sneaked into the bombed-out ruin of
their house at night. Digging in the basement,
he heard his father’s shovel hit the
lockbox with a few precious gold coins.
Suddenly, he knew they would survive.
That’s the whole point. You have to prepare
for a crisis before it arrives.
New Currency Update
The new series of 1996 $100 bills were released March 26,
1996. Meanwhile, the U.S. Treasury keeps on assuring us that
there’s no counterfeiting threat to U.S. currency, but we can’t
hear what Secretary Rubin says, when watching what he does.
If there’s no counterfeiting threat, why the $31.7 million
public relations and marketing campaign to introduce
the $100 bill?
If there’s no threat, why did Congress appropriate $5 million
last fall to send 28 Secret Service agents abroad to battle
the fake $100 bills?
If there’s no threat, why does Secretary Rubin keep assuring
us there’s no threat?
In a report released the day before the hearing, the watchdog
Government Accounting Office (GAO) criticized
Treasury officials for moving too slowly to place all the
Secret Service agents at their posts abroad. Since Congress
authorized $5 million for 28 agents last September, only five
have been sent.
Former Bureau of Engraving & Printing chief, Robert
Leuver hammered on the questions that Treasury keeps trying
to bury. “If there’s no threat, why the hearings?” Leuver
asked. “Quite simply, there are two nagging questions. What
is the extent of counterfeiting outside the United States? And,
if there is major counterfeiting outside the U.S., what is the
best way to replace the many types of genuine and spurious
U.S. currency circulating outside this country?”
Prepared by the Almighty ...
“By common consent of the
nations, gold and silver are the only
true measure of value. They are the
necessary regulators of trade. I
have myself no more doubt that
these metals were prepared by the
Almighty for this very purpose, than
I have that iron and coal were prepared
for the purposes in which
they are being used.”
-Hugh McCulloch (1808-1895)
The Gold Market Is Tiny
Compared to bonds, stocks or mutual funds, the gold market
is tiny and the rare coin market’s capitalization is even tinier. Even
if a tiny trickle of the money flooding into mutual funds dipped into
gold, gold would burst through every price barrier like a tidal wave
across a sand castle. In the middle of June 1996, IBM’s market
capitalization was over $56 billion. GM’s capitalization was over
$42 billion.
What about gold? At the same time, all the gold in New York
Comex warehouses amounted to 1,667,722 ounces.
At the then current price of $384 per ounce, you could have
bought the entire Comex gold stock for a measly $641 million
about one percent (1%) of IBM’s capitalization! It just doesn’t take
much money to move the gold market.When mutual fund money
panics, gold will show a massive run-up and rare coins eventually
rise in price even more. Start completing that collection soon!
Supreme Court Hammers A
Footnote to Our Privacy Issue
In case you missed our privacy issue last month, the
Supreme Court hammered on a nasty footnote in Bennis vs.
Michigan. Once again, the Supremes have favored police
state seizures over innocent citizen’s property rights.
Tina Bennis was suing to recover her car, seized by
Michigan police when they caught her husband in the car in
flagrante with a prostitute. Never mind that she was innocent
of her husband’s crime, that it was the only car she had, and
that she had paid for it herself. The black-robed Defenders of
the People’s Rights wrote, “In the most recent decision on
point, the court concluded that the innocence of the owner of
property subject to forfeiture that has almost uniformly been
rejected as a defense.”
In more than 80% of asset-forfeiture cases the property
owner is never charged with a crime.
You can find many more cases of privacy invasion in The
Right to Privacy by Alderman and Kennedy (Alfred A
Knopf, 1995). Just how long can some government bullies
keep up outrageous violations of privacy? Alderman and
Kennedy recount a horrifying example from Chicago. From
1952 until 1979, Chicago police policy dictated that every
woman arrested – even those arrested for traffic infractions
or misdemeanors – must be stripsearched, including a body
cavity search. Men were not subjected to the same search.
Even after Chicago agreed to discontinue the searches, the
city still maintained they were constitutional. Thank heaven,
the courts didn’t agree on this one.
Martin Weiss’s Silver and Gold
Report Crystal Balls 1997
[Excerpted from an Interview in November 1996]

IMA: What do you look for in picking a coin dealer? Low
prices in ads, initial price quotes, or some other variables?
SGR: Reputation, financial security and longevity. I’d rather
pay 10% more for a rare coin, and know that the dealer will
be there to provide hand-picked service, advice, and a market
to liquidate the coin later. In the coin industry, cheaper is
not necessarily better.
IMA: You would pay more for the service and information?
SGR: Yes. In fact, I don’t think there is such a thing as a discount
retail rare coin or bullion dealer right now.
IMA: Oftentimes, newsletter writers recommend dealers –
sometimes voluntarily, but sometimes for a kickback.
SGR: Silver & Gold Report is not affiliated with any dealer.
We are completely independent and impartial. We do
recommend dealers from time to time, but only based on
expertise, performance, price and longevity. Do I know this person to be honest? Have I seen him exhibit the character that
ensures my subscribers are safe with him? In no way do I take any personal favors, compensation or kickbacks. We don’t even
let dealers advertise in the Silver & Gold Report, and we only recommend a handful of dealers.
IMA: What about professional awards that dealers receive?
Can they all be discounted too?

SGR: Recognition is very important. If somebody has a string
of customer service awards, and special achievement awards,
and is active in the industry. It’s not the biggest factor, but certainly
something you should consider.
IMA: Is there any value in building sets of coins under a dealer’s
expert guidance? Will well thought out sets really bring a
“set premium” upon resale?
SGR: If you’re a collector, and you’re putting away coins for the
very long term, then obviously you’re better off putting sets
together than buying coins piecemeal. Right now, I am working
on a collection of Russian coins, not because it’s a good investment,
but because I love the coins and the history. I also collect
hand-picked MS-65 Standing Liberty quarters, not because I
expect to make money, but because I like them. Will I realize
more money from the coins when the sets are complete? Yes,
absolutely!
Articles from 1997
Mike Fuljenz Receives the
1995-1996 American
Numismatic Association
Presidential Service Award
We are proud to have received a President’s Award from
the American Numismatic Association for continued service
to the coin community. Only a small group of select dealers
have ever received this award from the largest coin collector
organization. The prestigious proclamation is reproduced here:
Why You Own Gold
In April 1993, the Russian Ruble collapsed, losing 99.9% of its
value in one week. Prices rose 1,250%. It couldn’t happen here?
Maybe not. Maybe it would only be as bad as Israel in recent decades,
or Bolivia, or Argentina, or Germany, or Hungary, or China, or Nicaragua,
or two dozen other countries where the currency has collapsed one or
more times this century. Be prepared!
Mike Fuljenz:
On Selecting A Coin Dealer
“Don’t be fooled by low prices, even on PCGS and NGC certified
coins. The coins I typically see from companies that telemarket
unslabbed coins, not graded by PCGS or NGC, are usually worth only
10% to 20% of slabbed coin values. In many cases, coins I see from
such promotions have usually been cleaned or dipped in silver dip.
So in choosing a coin dealer, at the very least, any salesman
should provide you with the name and address of the company. If he
refuses to do this, he won’t even pass the “rotten fish smell” test. For
your protection, here are some other questions you should ask to
probe the company’s integrity and soundness:
|
American Numismatic Association Presidential Award
Presented to
Michael R. Fuljenz
The American Numismatic Association Presidential Award is
presented to Michael R. Fuljenz. An award-winning numismatist,
Mike Fuljenz is relentless in his promotion of the hobby.
From the “Market Forum” column for The Numismatist, which
received a Numismatic Literary Guild award, to his numerous
speaking appearances at numismatic and financial conferences,
and on CNBC television’s Smart Money program, Mike
Fuljenz always seems to be on the go for numismatics.
A frequent and popular instructor at ANA Summer
Conferences, Mike Fuljenz also has extended his expertise to
the hobby as contributor to many trade publications, including
Walter Breen’s Complete Encyclopedia of U.S. and Colonial
Coins, A Consumer’s Guide to Coin Investment, the “Red
Book” and the “Blue Book.”
Formerly a grader with the ANA’s Certification Service, Mike
Fuljenz has served as President of Southwest Louisiana Coin
Club, and Vice President of the Society for U.S.
Commemorative Coins.
Now therefore do I, David L. Ganz, 48th President of the
American Numismatic Association, present the Presidential
Service Award to Michael R. Fuljenz.
David L. Ganz
President
Robert J. Leuver
Executive Director
|
Ask YOUR Dealer
THESE Questions...
• Have any of the principals ever been convicted of a
felony?
• Has the company or any of it’s principals ever
entered into an agreement with a government
agency like the FTC or SEC over their actions?
• Has the company or any of it’s principals ever
entered into bankruptcy?
• Has the company or any of its principals ever
received any national awards of recognition within
the coin industry?
• Can the dealer provide proof of premises, storage
and overnight shipping insurance?
• Does the dealer provide proper on-site security and
vault storage, or does he operate out of his home?
• Is the dealer a member of the Better Business
Bureau?
What To Do If You’re Stopped
You’re driving down the road, minding
your own business. You glance in your
rear-view mirror, and there he is: with his
blue lights flashing, and he’s looking at
you. What do you do next?
Not All Stops Are Equal
I have two friends, 6’7” ex-basketball
players from my local university. Right
after they graduated, they often drove
from their city to mine to visit me, about
a three hour trip on the interstate. On one
trip, as they drove past a small city, a
policeman pulled them over. He rousted
them and for 45 minutes searched their
vehicle without ever telling them why he
had stopped them in the first place.
Finally, he told them that the temporary
license in the back window of their new
Chevrolet Cavalier had come untaped and
wasn’t showing.

After searching their vehicle and
finding nothing, he gave them a ticket
anyway.
I called my friendly State
Representative. He put me in touch with
the chief of police, and when I called and
mentioned my State Representative’s
name, the operator put me right through.
The police chief admits that, “Yes,” in
this war on drugs we follow a “profile”
for drug couriers. The profile includes
two minority males, relatively young, in a
small to mid-sized relatively new car, and
my two friends also happened to be
African American.
The police chief demurs, and admits
they shouldn’t have been issued the ticket.
“Mike,” he said, “I totally agree. You tell
them that this is taken care of, and he
wiped out the ticket, right there on the
phone with me.
But, why should minorities have
their insurance rates raised by bogus
tickets? Why should they be subject to
unconstitutional searches, just because
they’re minorities in a “profile” car?
This continues because
the general public thinks,
“Oh, that’s just happening
to blacks and Hispanics,
not to the rest of us.” If
they can do it to them,
they can do it to you and
me…and they will!
The truth is there are
good people in government,
and in our police
forces. However, it is
equally true there are
rogue elements at work
in our governments, who
are not necessarily concerned with
your Constitutional rights. Incidents
like unconstitutional stops and searches
are the fuel that fires dissent. This
leads to mistrust of government, and
this inevitably leads to real lawlessness.
There are good people and they’re
fighting an internal bureaucratic battle,
which is a losing battle if you and I do
not support them. Stand up for your
faithful public servants who are fighting
the Constitutional battle – or they
won’t be there when you need them.
Editor’s Note 2004: This issue
becomes more complicated after
9/11 doesn’t it?
Peter Grandich On
Stocks, Gold & Silver
As President of Peter Grandich
Company, Peter is an expert writer
and publisher of The Grandich Letter,
and a former Wall Street money manager
with first-hand experience in the
trenches.
Money Managers Are Green
[Excerpted from Article – April 1997]
My analysis of the next problem
explains why I won’t be invited to any
more brokerage firm parties: professional
advisors lack true bear market
experience. Morning Star studied
Fidelity Funds and fund out that out of
28 managers who manage their
growth funds, growth & income funds,
and conservative Stock equity funds,
eleven had not left grammar school
when the last bear market occurred.
Twenty out of the 28 were not even
managing money in 1987. This latter
group supposedly manages $150 billion
of Fidelity’s $250 billion.
I am not picking on Fidelity, but
this does point out that most advisors
have no experience driving
down two-way streets. Registered
Representative magazine reported
that close to two-thirds of all advisors
have only been in the business
since 1982. With only 15 years or
more experience (at this time), they
can’t even imagine a day coming
when people stop pouring money
into their funds, and begin taking
money out.
Editor’s Note: When
money flows out of equities, it often
moves collectible prices.
The Platinum Eagle Soars
Into American History
As the history of American coinage
unfolds, 1997 will be viewed as a watershed
year, as it marks the first ever strike
of a legal tender platinum coin in U.S.
history. The Platinum Eagle series kicks
off with the first ever $100 coin. But, this
is only one of many firsts for which this
historic coin will be known. In addition
to being the first $100 legal tender coin,
the Platinum Eagle is also:
The first U.S. coin series
since 1972 whose weight, size, design,
denomination and inscriptions were chosen
by the Secretary of the Treasury, not
Congress, or prior legal requirements.
The first authorized legal
tender platinum coins produced by the
U.S. Mint in American history.
The first coin series whose
denominations were designated by the
Secretary of the Treasury - $10, $25, $50
and the first ever $100 legal tender coin.
The first U.S. coin to have
imprinted the dollar ($) sign evidencing
its value on the reverse of the coin.
This impressive list of firsts will certainly
attract investor and collector attention.
Mint State circulation coinage
should be available in the late fall.
|
Fun With
Paper Money
Here’s a unique idea for some of the most rollicking fun you’ve
ever had. Try it at restaurants, movies or bars, and watch everyone
squirm. Or wrap gifts with them, and see if your present isn’t the first
one opened at the party.
What am I talking about? Uncut sheets of U.S. paper money. Yes, you can
order uncut sheets of $1 or $2 bills in 4, 16 or 32 bill blocks. Here are prices if
you order directly from the Bureau of Engraving and Printing.
Compare these prices to Macy’s or Sharper Image, where you will pay up
to three times as much for uncut sheets. Order directly from the BEP using you
credit cards at (202) 874-3315 from 7:30 AM to 3:45 PM Eastern time. They will
ship directly to your door.
What do you do with an uncut sheet? Take it with you to the restaurant, and
when it’s time to pay, pull out that uncut sheet, hand it to the waiter, and say nonchalantly,
“Here, just snip off what you need.”
Ugly Truth
As much fun as you can have with this, there’s still an ugly truth here. If you
can call up the BEP, order a million bucks, and they’ll just crank up the presses
to print it right up, what is your currency really worth? How much substance
does it have? In the words of the Federal Reserve Bank of Chicago,
“Intrinsically, a dollar bill is just a piece of paper, deposits, merely book entries.
What, then, makes these instruments acceptable at face value? Mainly, it is the
confidence people have.”
That’s right! Our paper currency is a confidence game. If you had four hundred
bucks to spend, would you rather buy $400 worth of currency printed on
demand, or an ounce of gold which was created with the earth itself and will last
as long as its parent? Between gold and paper, the choice is pretty clear.
P.S. Never pay a premium for “miscut” paper currency. You can buy all the uncut
sheets you want and “miscut” them any way you want, at no premium whatever.
|
Peter Grandich:
A Changed Mind on Gold
[Excerpted from Interview – Oct. 1997]
During the last six months, gold stock investors have been
taught entirely new and unsuspected lessons. Between the Bre-X
fiasco,
where one of the biggest discoveries in history turned
out to be a fraud, and others, we have witnessed gold stocks
proving that they are not a 100% reliable indicator of gold itself.
Look at the Vancouver Stock Exchange, a good index for all
speculative gold stocks. It doubled in value in three years, but
lost all that gain in less than six months. Therefore, those who
bought junior gold stocks because they thought gold itself was
not a worthwhile investment got hit with a greater downside
whack than physical gold buyers.
Mike Fuljenz:
On Rare Coins
[Excerpted from interview Oct. 1997]
IMA: What are population reports?
MIKE: The grading services report how many coins they have
graded. Ten million coins of a given type may have been
minted, but the grading services have only seen 30 over the
last 11 years, so only three coins a year on average are coming
into the market. If I expect demand for that coin to
increase to say, 12 coins a year, then it has a shot at stardom.
The coins I generally do not recommend are $20 St. Gaudens,
because in the 1920s huge quantities were shipped to Europe
and South American for balance of trade payments.
Complete, full bags of many dates have shown up.
IMA: So, bad surprises lay in store if your conclusions about
population turn out wrong?
MIKE: That’s where a very connected, knowledgeable dealer is
critical to investor success. He doesn’t rely on population
reports alone, he also hears from his network of contacts
when someone finds or runs a bag of that coin type through
a grading service. The classic example is the Redfield Hoard,
which brought onto the market numerous Morgan silver dollar
dates and mints that had previously been very rare. It
destroyed prevailing population assumptions – and values.
But that doesn’t tell the whole story. Redfield appeared in
1977, it was distributed, and people think it’s all gone, but
the distributor of the Redfield Hoard socked back the best
coins in rolls. I bought some 1895-S dollars from him. In
1987, ten years later, when everyone thought that Redfield
had been distributed, many of the very best coins went
through the grading services, like three rolls of a multithousand
dollar rare 95-S, and some of the best Peace dollars
in MS-63 and better grades.
A well-connected dealer can also help you benefit from
hoard. That is exactly what I am doing with the latest hoard
to surface, the S.S. Central America Type I $20 gold pieces.
The sinking of the S.S. Central America was the greatest
financial catastrophe of the 19th century. When it sank off
Cape Hatteras in 1857, it was headed for financial centers
on the east coast with its holds bulging with new California
gold, about one-third of the California Gold Rush production
up to the time.
Our strategy is to buy the coins that the hoard buyers will
need next, because the company that sells the hoard has to sell
something next.
IMA: After the S.S. Central America’s Type I San Francisco
mint $20s, what’s next?
MIKE: Type II and Type III $20 Liberties, and you’ll want
one with a limited population. While the Type II $20
Liberties will be among the rarest $20 Double Eagles, the
Type I $20 Liberty will become one of the most common
in high grade.
My daddy used to tell me, “Buy property before the
Interstate comes through.” In the next few years, the interstate
will drive straight through Type II and Type III $20
Liberties. The S.S. Central America story will be all over the
news. After all, it is a great story, and stories sell. Remember
– buy what the hoard buyers are going to need next.
When buyers are tempted to buy from a home shopping
network or mass marketer, they should remain mindful of
something else my daddy used to say, “Nothing good
ever happens after midnight.” That holds true for many
things you see on late night TV regarding coins. If you
like it on TV, and just have to have it, call us and you can
often buy it for less.
IMA: So, it seems you are saying the key to buying right in
numismatic coins is to find a dealer who is honest, aggressive
and well-connected.
MIKE: There are two ways to get ripped off in coins. The first
is dealing with a dealer who has no integrity. The second is
dealing with a dealer who is not knowledgeable. In short, you
want a dealer who is well-connected and enjoys tremendous
peer respect within the industry. Ask your prospective dealer
if they have won honors or awards from
their peers. That usually separates
the sheep from the goats.
You should also be
aware that sometimes
recommendations
by
name editors
are bought
and paid
for in
many different ways.
Those
that are
given on
merit alone
are usually
rare and
meaningful.
Ask! There are
no stupid questions
when it involves your
money.
Why Gold Has Bottomed
Oppenheimer Strategist - Michael Metz
At the time of our interview (Aug.
1997), E. Michael Metz was the Chief
Strategist for Oppenheimer & Co. in
New York.
IMA: Where there are 80,000 tonnes of
basically monetary gold above ground,
does it make sense to talk about physical
supply and demand for gold? Most gold
is not consumed when it is used, so
doesn’t it really take a change in monetary
policy to change the gold price?
METZ: Simply to change the gold price is
a change in the attitude toward this
investment. The demand for gold for jewelry
and other purposes exceeds new
production output. The old “aboveground
supply” story was as true when
gold was $800, as it is today. The problem
with gold [in bull stock markets] has
been that central banks and other holders
of gold are more likely to sell,
because they have attractive alternatives
for their capital.
My point is, whether it’s stocks, bonds
or dollar instruments, or what have you,
there comes a time when these attractive
alternatives are no longer as attractive. At
those times, the motive to disinvest from
gold to buy other instruments will diminish.
Less disinvestment in gold means higher
prices for gold.
Editor’s Note 2004: For collectible coin
buyers that usually means higher prices for
rare gold coins as new customer response
increases.
Robert Meier on
Terrorism and Markets
Oxford Club consultant, Robert Meier is a
well known speaker on the financial investment
conference circuit.
IMA: What events have the biggest potential
to impact investment and collectible prices
next year?
MEIER: The biggest issue facing
American investors and collectors
today is the ever-growing prospect of
terrorism, domestic and foreign.
The U.S. government has been meddling
in the internal affairs of foreign countries
and tribal groups for close to 100 years,
and they are ready to pull the trigger.
I do a lot of trend research. Since 1992, I
have been saying in trends speeches that
I felt there was early, but very persuasive
evidence that the next major top in the
world business cycle expansion
would be triggered not by an economic
event, but by a major terrorism
event in the U.S. I am holding to that
forecast.
IMA: Because it breaks confidence in a
totally unexpected way. How do numismatic
collectible coins fit into such a
scenario?
MEIER: Carefully selected, high quality
numismatic coins represent a very special
opportunity. The history of fine art
and collectibles shows to concentrate
on higher quality items as opposed to
middle of the road and lower quality
items. That holds true in any collectible
area from rugs to firearms, and it holds
true for rare coins as well.
Articles from 1998
Mike Fuljenz’ Top Coin Recommendations for 1998
“Swap $20 St. Gaudens for $20 Liberties”

Sell $20 St. Gaudens and replace them with $20 Liberties. The Libs are much more rare and have far
greater potential to hit a home run. Three years ago, fewer dealers were marketing them, but I personally
know of three relatively new national companies, which together have sold over $20 million worth of
Liberties in the past couple of years alone. They have developed thousands of new set-building collectors.
Liberty Double Eagles tend to climb faster because they are far more rare than Saints. Because of their
high destruction and meltdown rate, it is also far less likely that major hoards of hundreds of bags will surface,
like the bags of $20 St. Gaudens that periodically appear from Europe or South America. Remember,
Saints were used for balance of trade payments, not as much for circulation, so they wound up in Europe or
South America. Numerous bags of uncirculated Saints are regularly thrown onto the market, and no one knows
for sure how many hundreds of bags still lurk in hidden vaults overseas. From what I’ve seen and heard over the years,
$20 Libs in uncirculated bags don’t amount to one one-hundredth of the number of Saints in bag and roll quantities.
Can the U.S. Government
Confiscate Your Gold Coins?
Technically speaking, the short answer
is: “Yes!” As we all know by now, the government
will attempt to do anything it has a
mind to do, whether or not the Constitution
advises otherwise. However, the likelihood
of the government attempting to do so is
extremely remote, because the implementation
and enforcement of such policy would
be a logistical nightmare in these times.
Besides, if such an action were to be taken by
the government we would have more problems
than just their attempt to grab all the
gold they could to replenish what would most
certainly already be a troubled treasury. The
warning advisory to be wary of here is some
coin dealers misrepresent the confiscation
issue in order to induce sales of certain gold
coins. Do not be misled into buying numismatic
coins on the premise they can never be
confiscated, and if you hear of a dealer representing
such, you should be concerned with
his integrity.
The Risk Is Too Great
Another competitor takes a different
tack to sell his wares, in this particular case,
uncirculated British Sovereigns. He writes:
“Quite frankly, I feel that the chance of another government gold confiscation in this
day and age is remote. But, in the final
analysis, one must ask, ‘Why accept an
unnecessary risk, no matter how remote?’
The stakes are just too high.”
Sorry, but that old dog won’t hunt.
Because we only have limited resources, we
can’t eliminate every risk. Think about this: A
couple years ago, a Japanese vessel in the
South China Sea was peacefully fishing.
Suddenly, out of the clear blue sky, a cow fell
to the deck, killing one of the fishermen. When
the sailors returned to port, nobody would
believe their story, until later a Russian airplane
crew admitted that they had pushed a
cow out of their airplane over the South China
Sea that day. So, clearly there is some risk that
the next time you go fishing, a cow may drop
down out of the sky and kill you. How can you
eliminate this risk? Why, sell your fly rod and
spend the rest of your days in the basement.
After all, “Why accept an unnecessary, no matter
how remote? The stakes are just too high?”
Silly? Of course it is. No mere human
being can protect himself against every risk,
so we have to make prudent decisions for the
best use of our money according to current
laws and conditions. Currently, owning gold
is legal under U.S. law, and nothing in current
law promises that any gold coin you buy
might be exempt from future confiscation.
|
Is Clinton A
Nixon Rerun?
I am amazed at the
hypocrisy of some
women’s groups. How can
they fail to criticize
Clinton? The commander
in chief has allegedly
abused his position with a
21-year old intern. If this
happened in the military,
he would already have
been court martialed and
jailed. If a male employee
at any major corporation
called a 21-year old intern
“babe,” even as a term of
endearment, he’d smart
under a big fine. This is not
about consensual sex, as
a lot of feminists contend.
This is about power, the
most powerful man in the
world and a 21-year old
intern. Whether you’re a
college president, a Merrill
Lynch broker, the
President of the United
States, or whatever, that is
reprehensible behavior. It
is off the menu. Clinton’s
actions may be the ultimate
misuse of position
and power. Furthermore,
when is it ever permissible
to lie under oath in child
custody, alimony or any
other matter that may
involve adultery? You can’t
say it was just consensual
sex so I can lie. Where’s
N.O.W. in that analogy?
|
Three Questions I Challenge Our Competitors To Answer
When a salesman is hot-boxing you with claims that certain gold coins are
“exempt from government confiscation” just ask him these questions...
1. “Please cite the US laws, regulations or
official rules that subject this coin to, or
exempts it from, confiscation, and send me a
copy. I want to read them for myself.”
2. “Will your company guarantee in writing
that present US law exempts this coin from
government seizure or confiscation? Please
have a company officer sign that letter.”
3. If a salesman tells you that “so-and-so
newsletter editor” recommends his firm, ask
him, “Did he make that recommendation
freely and without financial consideration? If
I buy coins from you, do you give a kickback
for each coin sold to the newsletter editor
who recommended you?
And, does he own
any part of your company or its stock, or
have stock options?”
Ask them to put their claims in writing,
because I am putting my Numismatic Literary
Guild award-winning views and documentation
on confiscation right here in writing and
signing my name to it. Will they do the same?
"Let Us Pray ..."
One day in 1984, a physician walked into my office, blood
and amniotic fluid all over his surgical greens, and dropped a
big safety deposit box on my desk. “Tell me these are not counterfeit,”
he implored.
I opened the box and pulled out ten coins. After I had looked at
them, I said, “Four of these are butter, six are Parkay.” He did not
think it was very funny. He wanted me to examine more coins. For
almost two years, I had worked for the American Numismatic
Association (ANA), teaching grading and counterfeit detection. We
sent the coins to them, and ANA validated my original judgment.
The Crook Was A Lawyer
The man who had sold these coins to the doctor (and many of
his physician friends) was a local attorney. Because he was making
so much money selling counterfeits to these unsuspecting doctors,
he had practically shut down his practice. He haunted coin shows
under the cover of buying counterfeits “for jewelry.” Dealers knew
him as “the guy from the south who buys counterfeits.” Nobody
suspected he was selling them to the medical profession as genuine.
Leveraging Religion
The lawyer’s deception went further than bogus coins. He
went to mass together with my friend. His brother was the monsignor
at one of the local Catholic churches, they went to a
Medjugorie retreat together, the doctor delivered his children,
and they stood godfather to one another’s children. When the
attorney had triple bypass surgery, the doctor had left his own
work to stay by his bedside through the ordeal. All the while, the
lawyer had been cynically selling the doctor counterfeits and
using him as a shill to hoodwink his friends as well. The religious
masquerade was the final twist of the knife.
When the doctors confronted the lawyer with his crime, he
broke down and assumed a near fetal position right in front of them.
In the end, the attorney restored over a half million dollars to all the
doctors he had defrauded. In the process, he threatened me over the
phone (as the bearer of bad tidings, I suppose). But, in the end, he
turned practically everything over to the doctors.
“I Wish There Was Something I Could Do For You”
After everything was settled, one of the physicians in the group
said to me, “Mike, if there is anything I can ever do for you, please
just ask.” For my services in helping them recover their money, they
paid me nothing. I did it for free, because it was the right thing to
do. I just wanted to help get rid of this crook, and in the process,
clean up my industry’s own nest, so to speak.
In the process, I became good friends with the doctors. Later,
in 1989, my wife and I learned we could never have children. If
we were ever going to have children, we would have to adopt.
Now my doctor friend had the opportunity to return the favor. He
said to me, “Mike, now I can do something for you. The first two
babies through my clinic are yours.”
A couple of months later, we received our first baby. We
named him Jake and he was born in January 1989. Twenty
months later, after we got Jake home, we received another call
telling us a baby girl had come up for adoption. That was Katy,
and we are now a happy family of four. To think, all of this came
out of exposing counterfeit coins. Out of evil and grief, God in
his providence brought joy and peace.
Editor’s Note: My father was a fine Catholic attorney. So, no
disrespect to attorneys or Catholics is intended by this article.
SILVER & GOLD REPORT WARNING:
Multi-Million Dollar
$20 St. Gaudens Bad Deal!!
On December 12, 1997, The Silver and Gold Report
blasted the latest hoard deal in rare coins, the “Wells
Fargo Nevada Gold Coin Discovery. Some of the country’s
biggest newsletter editors are marketing these $20
St. Gaudens coins as a great investment, but behind the
curtain the smell of dead mackerel leaks out”.
“Large hoards of coins, combined with initial promotional
sale prices, almost always translate into
lower prices down the road. For example, an
extremely large hoard of 1908 “no motto” MS-65 &
MS-66 $20 Saint Gaudens coins recently surfaced.
Advertising claims about those coins, while technically
true, are in fact deceptive. In some advertising,
they talk about low population figures, then ignore
and exclude the huge batch that PCGS and NGC
recently graded and certified. Before purchasing, do
your homework”!
Editor’s Note: As a collectible, owning one of these coins is
okay. But, be extra careful if you plan to purchase any more as an investment
Interview with Jacques Luben
of The Platinum Guild
At the time of our interview with Mr. Jacques Luben in Summer
1998, he was the Executive Director of The Platinum Guild Intl.
IMA: What is The Platinum Guild?
LUBEN:We are a trade organization that seeks to educate and inform
the public (including investors and collectors) about the benefits of
getting involved in various
aspects of the platinum market.

IMA: What is the demand picture
for platinum?
LUBEN: On average, platinum
demand has grown over 5%
per year throughout the
1990s, and the growth is
expected to remain strong,
with new technologies such
as platinum fuel cells on the
horizon, and worldwide
demand for platinum jewelry
growing rapidly, especially in
Asian countries.
IMA: Last year, the U.S. Mint
began minting platinum legal tender coins for the first time in history.
Have you been pleased with Platinum American Eagle sales
to date?
LUBEN: Oh, we’ve been thrilled. When the Mint launched the uncirculated
coins in September 1997, their goal was to sell 100,000
ounces of the business strike coins in the first twelve months. They
reached that target in six months. Needless to say, everyone is very
happy with the response from collectors and investors.
IMA: Do you expect platinum’s price to rise this year, and if so, why? LUBEN: Yes, platinum’s future is bright, and prices are expected to
trend higher over time. I can think of about five trends right off the
top of my head that will contribute to this solid growth. Not necessarily
in order of importance, the factors are:
• Diminishing and unstable supply from Russia.
• Continued industrial demand growth in U.S. and China.
• Sustained strength in both investment and jewelry demand.
• Substitution away from palladium into platinum.
• Annual supply deficits with more projected.
These factors, plus emerging fuel cell technologies will keep platinum
demand growing, and with tight supply side factors, platinum’s
price should rise over time.
Interview with Mike Fuljenz:
Booming Beanie Babies
Foreign Coins vs. U.S. Rare Coins
Regardless of whether you are collecting rare coins,
baseball cards or Beanie Babies, the underlying principles
that influence all collectibles markets. Around the time Mike
Fuljenz gave us the following interview excerpt, he also
appeared on CNBC-TV with Ted David talking about Beanie
Babies and rare coins, and the similarities between the two
very different collectibles markets. We hope you find his
insights valuable in thinking about how to formulate your
rare coin collecting strategies.
IMA: How does the individual cash in on the
Beanie Baby craze?
MIKE: You don’t! If you are collecting them for
fun, buy the ones that you like, but just for fun.
Don’t expect to retire on them five years from
now. If your kids are going to play with them, they
could be ruined as a collectible. Collect them for
psychic income, fun and quality time with your
kids. At my house, we go over the poems and history
at night, and catalogue them. My son will
learn early on how to enjoy a collectible market
and how collectibles are handled, treated and catalogued.
It teaches him the family business in a
way that he wants to learn.
IMA: What prevents Ty, or any collectible manufacturer
from making a whole bunch more
“collectibles?”
MIKE: Well, that is a problem when you are not
dealing with a reputable mint of collectibles, such
as the United States Mint, which is limited to certain
standards and production. Even that doesn’t
prevent third world countries from re-striking
coins valued at a hundred dollars. Do not invest in
third world country low mintage coins. Even
Mexico and China sometimes restrike popular
issues. How much money do you want to pay the
deputy director of the mint? They’ll pull out the
die and strike one for you. Be careful! This concern
with reissuance or restriking is one of the
most significant reasons why the U.S. rare coin
markets is the premier and safest collectible markets.
Remember, there is no more developed or
safe collectible market than rare coins.
Independent grading and authentication by PCGS
and NGC and their tamper resistant holders are
unparalleled in any other collectible market.

Interview with Robert Leuver
Y2K and the Federal Reserve
IMA: How long does it take to replace all the notes in circulation?
LEUVER: About three years to roll over the whole supply. A one dollar bill lasts
about 18 months, the larger denominations up to five years.
IMA: How much U.S. currency
circulates worldwide?
LEUVER: About 70% of the higher denomination bills circulate outside the United
States. Of course, nobody’s stashing one dollar bills under the mattress, those are
$20, $50 and $100 bills. A large percentage of $100 bills are shipped overseas.

IMA: There seems to be a lot of concern right now about potential bank runs as
a result of the Year 2000 computer problems. What would you recommend to
individuals in terms of their monetary game plan?
LEUVER: Y2K now strikes at U.S. currency. The Fed has indicated that they expect
a run on currency at the end of calendar year 1999, due to the Y2K problem. This is
the first admission by a federal agency that the Y2K problem is serious – and possibly
more pervasive than originally thought. Among other things individuals need
to do to prepare, they should definitely be looking at the possibility of putting some
of their money into gold, silver and platinum coins as a protective measure.
IMA: As always, it is a pleasure to visit with you. Any closing thoughts?
LEUVER: Yes, I would like your readers to know how much I have come to respect
Mike Fuljenz over the course of the past decade. His strong leadership, input and
support of the American Numismatic Association were instrumental in formulating
ANA’s policies regarding the grading and authentication of coins, which is a
testament to his commitment to the industry.
As the year 1998 ticked away, what had once been the obscure
concern of computer programmers started becoming big news. A
“bug” in computer programming code that potentially threatened to
shut down the modern world may seem ridiculous in retrospect, but in
1998, everyone began talking about it, and the conversation only got
louder as the millennium approached. So what exactly was the Y2K
millennium bug all about?
In the early days of computing, storage space was very expensive,
and every byte saved was a byte earned. To conserve space, programmers
used only two digits for year designation, apparently creating
a coding bug that could somehow at the stroke of midnight,
January 1, 2000, set off a chain reaction of computer failures that
would gridlock modern society and shut down the engine of the
world. Computers – literally – wouldn’t know what day it was, and
chaos would ensue. While January 1, 2000 came and went without
too much of a challenge from the Y2K bug, the longest running bull
stock market in history ended soon thereafter when the Dot.Com bubble
burst. The crisis triggers rising prices for rare coins and precious
metals, setting the stage for the fourth rare coins bull market cycle in
the last thirty years.
In 1998, Mike Fuljenz began covering the Y2K story and picked
up his second Numismatic Literary Guild Award for his newsletter. In
Mike’s coverage, he saw the seeds of the rare coin bull market being
planted, and informed his readers early.
Mike Fuljenz on CNBC with Ted David
Since 1991, CNBC-TV has
called Mike Fuljenz over 20
times to analyze rare coin,
precious metals and collectibles
markets. During that
time, Mike has appeared on Smart Money with Ken
and Daria Dolan, Steals and Deals with Janice
Lieberman, The Morning Show and Money Wheel
with Sue Herrera, and Money Talk with Ted David. He
has won six NLG awards for his appearances. The
following is excerpted from a transcript of a live
appearance on Money Talk with Ted David that took
place in the fall of 1998.
TD: So, what are these new Platinum Eagle coins with the lighthouse
design on the back about? These are new aren’t they?
MIKE: Well, they just went on sale a couple of weeks ago, and
U.S. legal tender platinum coinage has only been in existence
since last November 1997. They are reporting record sales.
TD: It makes a very nice presentation.
MIKE:Yes, it is really a great marketing effort by the Mint. Phil
Diehl, the Director of the Mint, and his marketing director,
David Pickens, have done some things the Mint has never done
before.
[Caller named John from Mississippi]
JOHN: I am interested in collecting gold. Should I consider
$20 American gold pieces, like Liberties, recent American gold
commemoratives, or world gold coins like British Sovereigns?
MIKE: If you are planning to be in this country, I would recommend
buying American gold like the Gold Eagles. Sales have
tripled this year. In fact, since Black Monday in 1987, we have
never had such high sales of gold and platinum in this country.
Seems like more people are diversifying. If you believe, as I do,
that we are in an up cycle, you might also diversify into Type II
and Type III $20 Liberty Double Eagles, along with the Gold
Eagles. If you’re going to be in Europe, buy the Sovereigns.
They are very liquid over there, along with the Austrian
Philharmonics.
Interview with Mike Fuljenz
On Silver, Gold and Life Beyond Y2K
The Best Way To Own Silver
IMA: What is the best way to hold silver?
MIKE: In my opinion, it is the Silver
American Eagle. With the weight and
fineness stamped right on the coin’s face,
it is the most widely reliable and recognizable
measure of silver content available.
IMA: What about coins that contain less
than an ounce, so called fractional silver
coins?
MIKE: Well, in terms of silver, you would
have to be buying pre-1965 silver
coinage. I don’t necessarily recommend
buying much silver. If you do, it makes
sense to hold it in the one ounce Silver
Eagles, versus the older silver coinage. I
mean have you ever tried dragging around
a bag of dimes, quarters and half dollars.
At 60 pounds per bag, silver coins get
awfully heavy and bulky. Additionally, it
has been almost 35 years since most of
the fractional silver coinage was minted
for circulation. Hardly anyone
remembers what the actual
silver content is in
these coins.
Which Gold Coins To Buy?
IMA: When
you recommend
“better
grade”
coins, are
you referring
to MS-64 coins or
better?
MIKE: Not necessarily.
“Better grade”
becomes a relative term
depending on the variety of
coin you are considering. For
example, in 18th century coinage, sometimes
an AU-53 coin might be the best recommendation, especially
earlier date coins in which it may be difficult, if not altogether
impossible, to even find a coin in a better grade. In later years,
higher grades are generally available, but even these recommendations
may vary according to the specific years and mint marks.
I personally prefer the Type II Liberties struck between 1866
through 1876, and the Type III Liberties from 1877-1907. It is very
hard to find any Type II Liberties in a grade above MS-62. I like to
buy the highest grades possible. With some coins that may only be
an MS-63. With others that may be common in MS-63, I want an
MS-64 or MS-65. However, in an 1866-S $20 Liberty, an AU-58 is
a great buy. The true objective I strive to achieve is to identify coins
that are positioned for increasing demand, so as to add to a collection
before prices rise.
There Is Life Beyond Y2K
IMA: So, regarding Y2K preparations, at the end of the day, you
seem to be saying, be prepared for some disruption, but begin looking
beyond for life after Y2K. Is that an accurate summation?
MIKE: Yes, I think so. Prudent and realistic preparations are important,
but don’t go overboard and stop living your life. It’s like the
story of the street hot dog vendor who served hot dogs every day
in the same spot for over 10 years. Then, one day he was robbed.
So, upon advice from counsel, in order to insure that he would
never be robbed again, he built a brick wall around his hot dog
stand. Within a month, he was out of business, because ease of
access was lost and few knew he was there selling hot dogs. But,
he was never robbed again.
So, the spirit of my recommendations is to inform yourself, be prepared
and remain optimistic. And, whatever you do, do not allow
anyone to scare you into any strategy or high priced report purchases,
based purely on the crisis du jour bringing the world to an end.
Remember, this is not the first crisis to threaten life as we know it,
and I expect it won’t be the last
Tracking Rare Coin Bull Market Cycles
Articles from 1999
Jacques Luben: On Precious Metals In The New Millennium
At the time of this 1999 interview, Jacques Luben was the
Executive Director of the Platinum Guild International
(PGI). Prior to joining PGI, he created and directed the precious
metals investment programs at Merrill Lynch and
Dean Witter Reynolds.
IMA: What does the next decade look like for precious metals?
LUBEN: I believe the next ten years look terrific, because we
are in the very early stages of a big cycle. I think that when we
look back at this particular year, this will be a watershed,
because this is the year when the central banks finally
acknowledged the importance of gold and decided they
weren’t going o dump gold reserves on the market forever, and
also, this is the year when the stock market began to stumble
and cool its heels. These and other fundamental forces will
continue to put significant pressure on precious metals.
Excerpted from Interview with Mike Fuljenz
On Added Value Customer Service
IMA: How does maintaining a large inventory of coins add value
and benefit to your customers?
MIKE: One of the principal areas we focus our attention on is maintaining
the integrity of our supplier relationships. We bill approximately
$5 million dollars a month to our company, wholesale, as a
dealer, and to individuals. At any given time, I maintain an inventory
of about $2.5 million, which is about a two week supply. That
is a large inventory compared to one of the largest sellers of coins
in America that doesn’t like to keep an inventory. They basically
order it upon demand.
IMA: You mean, “just in time” inventory like the grocery
stores do now?
MIKE: Correct. You see, it takes carrying charges to keep what I do.
However, by maintaining inventory as I do, I am able to purchase
inventory at better prices, because I am not under the gun when I
purchase. In the long run, this strategy saves money for me and my
clients by having the inventory on hand. This way, my company is
not under the pressure of buying out of the inventory of others
when needed, which usually always means higher prices all
around. An additional added value benefit to my customers is that
I also receive priority treatment from my suppliers, and they
give me first shot at new inventory. So, I get to pick the
best and reject the rest.
The upshot is, my rejects are
often what other dealers offer.
Why You Should Act Now
To Own The Rarest $20 Liberty!

Type II $20 Liberties are so rare only one collector in
1,000 can hope to own even one of these gold coins. These coins
are twice as rare as Type I $20 Liberties by mintage, and ten
times rarer than the Type III $20 Liberties in population reports.
In fact, these coins are 100 times more rare than the popular $20
St. Gaudens in mint state condition.
Called “Type II” because this was the second $20 Liberty
coin designed. Unlike the Type I $20 Liberties, these were the
first $20 gold coins to carry the motto “In God we Trust.”
Type II $20 Liberties were minted only between 1866 and
1876. Then after only 11 years, the coin was again redesigned,
making these the shortest series and thus the rarest of all $20
gold Liberties in premium grades.
Over 95% of Type II $20 Liberties were melted down, the
highest destruction rate for any post-1850 series. The Type II
$20 Liberties that remain, those that are premium quality,
almost uncirculated and uncirculated are even harder to find.
There’s an old law of economics that says,
“Supply creates its own demand.” The sudden
increase in the supply of early Type I $20 Liberties
[“P” mints recovered from the shipwrecked S.S.
Brother Jonathon and “S” mints from the S.S. Central
America] will create surprising and dramatic increase in
demand for the more rare Type II $20 Liberty gold coins. There
isn’t a similar hoard of either the Type II or Type III $20 Liberty
gold coins, because by their time America was on the railroad
system and railroads don’t sink! (The first trans-continental
railroad began service in 1869.)
This is important because, as new collectors acquire the
highly promoted Type I $20 Libs from the S.S. Brother Jonathon
shipwreck hoard, they will naturally seek to own examples of
Type II and Type III $20 Liberty Double Eagles to complete collections
of all three “types” of $20 Liberty gold coins. Complete
sets have been known to bring premiums upon future resale.
Having an understanding of market dynamics gives you the
kind of advance signal you need to succeed. It’s like knowing
exactly where a new interstate highway is going to be built a couple
of years in advance, so you can buy up the prime real estate
before prices rise.
During the Reagan years, Robert Leuver presided over the printing
of U.S. paper currency as the Director of the Bureau of Engraving
and Printing (BEP). After leaving the BEP, he was the Executive
Director of the American Numismatic Association from 1988 to 1997.
IMA: In September [1999], gold put in its best performance ever,
gaining $70 in eleven days.What were the prime factors that so
sharply boosted gold’s price?
LEUVER: Primarily, it was macroeconomics affecting the
European Union (EU). The most obvious trigger was the surprise
announcement by the EU Central Bank to severely restrict
future sales of their central gold reserves. A not so obvious factor
to the casual observer is the long-term plan and drive by the
EU to replace the dollar and establish the Euro as “the” currency
of choice in international trade.
IMA: So you’re saying, when the EU Central Banks announced
they would stop gold sales and lending, they were, in effect,
attempting to strengthen the long-term perception of the Euro
in order to market it internationally?
LEUVER: Precisely. Since January 1, 1999, the Euro has lost
about 20% of its value. While this has been a short-term boon to
EU trade, if the Euro remains this low in the long run, the Euro’s
perception as a viable investment vehicle will be adversely
effected. I believe the EU Central Bank suggested to the EU
countries that they stop liquidating their gold reserves in order t
bolster the perception of the relative strength of the Euro as an
investment currency. You see, about 70% of all U.S. dollars circulate
outside the U.S., furnishing about 63% of the world’s currency
reserves. In short, the EU wants a piece of that action.
IMA: So the EU Central Bank’s September 26 moratorium
announcement was the first shot in a currency war. In one corner
is the U.S. dollar, backed by the Federal Reserve and the
Treasury Department, and in the other corner is the Euro,
backed by the EU Central Bank and all the EU nations?
LEUVER: Correct. There are two stories there, the effect on the
price of gold and the unannounced “war” between the Federal
Reserve and the Treasury on one side, and the EU Central Bank
on the other. Good visiting with you again, Mike.
Articles from 2000
Myth #1: Hoard coins are a good “investment,” so you should
purchase them as soon as they hit the market.
False! Based on historical performance, hoard coin prices
and values often drop after the initial marketing concludes.
The shipwrecks hoards of $20 gold pieces currently being
marketed will probably prove no exception. You can check out
the price histories of previous hoards, such as the early sixties
government hoard of Morgan silver dollar bags, or the government
sale of Carson City dollars in the late sixties, and just
two years ago, the hoard of 1908 “no motto” Saint-Gaudens
$20 gold coins. Prices were high for these coins when they
first hit the market, and then eventually dropped after the marketing
promotion ended.
Don’t get me wrong here! Hoard coins are neat, historical
pieces to own, but usually you are better off not buy them for
investment during their initial release to the public. Two years ago,
I warned collectors and investors, along with the Silver & Gold
Report, not to buy the 1908 “no motto” $20 Saints, which sold for
nearly $3,000. Today, those same coins can be bought for $1,800
to $1,900. What’s the lesson? If you want to own a high population,
hoard coin as an investment, typically you should wait a year
or two, and then, you will probably buy them at lower prices.
On the other hand, if you come across a “one of a kind” or
low population rarity that comes from a hoard source, you likely
should take action, because you might not ever get another
chance to add it to your collection. So, if you need one for fun,
or to complete a collection, go for it! But, be careful of the price
you pay, and why you are purchasing it.
Myth #2: It’s always best to buy the highest coin grade possible,
so stick with gem coins, exclusively in grades MS-65,
MS-66 or MS-67.

False! According to charts the CDN ran for me, during the
1990s, some of the worst performing sectors of the Coin Market
Index were MS-65, MS-66 or MS-67 grade coins. Actually,
dealers promoting these gem-grade coins don’t want you to
know that silver and gold commemoratives, type coins and
many gold coins, usually gem-grades, vastly underperformed
the Coin Market Index. They are ignoring what happened during
the years since certified, graded coins came on the market –
the decade of the 1990s.
It may have been true in 1970s, or even part of the 80s, that
“gem” coins outperformed the CMI. However, for most years
since “slabbed” coins appeared, that has largely been false.
After a decade of failure, the dealers who promote that
area should put things in a little better perspective.
Don’t get me wrong! I love “gem” coins. They’re gorgeous
and their time will come again, but after ten years of
failure, it’s time to say good-bye to these claims. No one area
of the coin market is always the best. Popularity waxes and
wanes over time. You must keep remembering that market
trends change. Pandas, for example, were very popular in the
1980s. A one ounce 1982 Panda went from $350 to over
$4,000. More dealers were selling Pandas and there were
more Panda promotions. Today, nobody really cares. Very few
dealers even sell them, and they are worth far less than $800.
Even MS-65 and MS-66 Morgan Dollars and the $20 St.
Gaudens have yet to achieve the price highs they enjoyed during
the 1986-1990 bull market.
S.S. Central America: Red Alert Update
It’s been reported to me that sales of the 1857-S Type I $20
Liberties are going very well. After publishing the last issue, a
very respected numismatic expert contacted me to relate that,
in his opinion, the number of coins remaining on the bottom
of the ocean comprise probably less than five percent of the
total coins that originally sank along with the S.S. Central
America, and further, he added that the number of coins originally
recovered is far less than some experts have speculated.
As always, we continue to believe the S.S. Central America
coins are wonderful collectible pieces that are required for any
serious collection of United States coinage, but do not recommend
them for large investment purchases at this time.
How the S.S. Central America Coin Hoard Effects the Market
Currently, the prices for many coin series,
especially non-gold coins, are being
depressed due to the sales of S.S.
Central America coins. Why? Because
collectors are selling off other rare
coins to raise capital to purchase S.S.
Central America coins. The net result
is that many dealers’ inventories are
temporarily swelling, especially with
non-gold coins. Thus, the bid prices
for these coins are being discounted
sometimes severely. This is true even
with certified gold coins like the $21/2
Indian Heads and $20 Liberties, which we handle.
I believe this circumstance will correct itself within
6 to 12 months, and bid prices should rebound.
We conclude this Update with one final overall market
comment. Dealers who supply other coins to the retailers of
the S.S. Central America coins report to us a decline in their
sales to these retailers. This impacts the business inventories of
these suppliers, who are willing to give our company very
favorable prices on many popular coins. If you collect rare
non-gold or odd ball gold coins, now is an excellent time for
you to utilize our negotiating strength to land you a favorable
deal from dealers who are currently strapped for cash.
Editor’s Note: Y2K buyers liquidating coins they bought
prior to this year are currently depressing bid prices for
many sectors of the market. I expect this to be a temporary market condition.
A Look Back At Rare Coin Charts Over The Last Decade
Over the years, the commonly espoused wisdom among
coin dealers is that usually pre-1950 dated “gem” coins (i.e.;
coins in grades of MS-64, MS-65, MS-66 or MS-67) are the
best for price rises. Despite historical information not supporting
the common wisdom, some dealers continue to contend
that gem coins are always the best, simply by virtue of
the fact they are gem coins.
In other words, some dealers sell gem coins solely on
the basis that, as gem coins, they will always rise in price
more so than other coin classes. However, as the charts
included herein prove, this is simply not always true, especially
over the past decade through the 1990s.
Since the emergence of independent coin grading and
certification (PCGS and NGC), the price histories of the most
important major gem coin areas prove this representation
false more times than not. In fact, a thorough review of the
coin prices over the past ten years reveals that prices for
many prominent gem grade coin areas have risen less than
the Coin Market Index (CMI), which is one of the coin industry’s
major indices for tracking average coin market values.
Conversely, many uncirculated coin areas that graded lower
than “gem” grades actually rose in price more than many
major gem grade areas.
Historically speaking, virtually all coin series and grades
will wax and wane in popularity. Therefore, in order to make the
best rare coin collecting decisions, it is important to be able to
accurately see how prices for a particular coin series are currently
doing, relative not only to its price history, but against the
CMI as well.
Our belief is that virtually every coin series analyzed herein
will once again have its day in the sun. However, in making
your coin collecting decisions, it is imperative that you
have accurate and objective information on which you
can rely. For this reason, the price history charts
of some of the most popular and important
coin areas are included herein.

This proof area of the coin market was extremely popular and highly promoted during the seventies
and eighties. Unfortunately, like the related mint state series, in the opinion of many industry leaders,
the level of significant dealer and buyer participation has declined over the past ten years. In gem
uncirculated grades (MS-64, MS-65 or MS-66), this series as a whole has substantially under performed
against the average Coin Market Index (CMI) over the past decade. Any claims to the contrary
are simply not supportable by the documented price history chart included herein.

Silver commemoratives are a neat series for collectors, and one of my personal favorite coin
collectibles. The coins are splendid works of art commemorating wonderful stories and moments in
history, and are wonderful family heirlooms. Unfortunately, in the opinion of many industry leaders,
the level of significant dealer and buyer participation has declined over the past ten years. In gem
uncirculated grades (MS-64, MS-65 or MS-66), this series as a whole has substantially under performed
the average Coin Market Index (CMI) over the past decade.

Superb “gem” coins were extremely popular in the mid to late 1980’s after the emergence of PCGS and
NGC.The 8 gold coins comprising this superb gem set are the $2 1/2 Indian, $5 Indian, $10 Indian, $20 St.
Gaudens, $2 1/2 Liberty, $5 Liberty, $10 Liberty and $20 Liberty all in MS-67 condition. Unfortunately, the
past decade has not been a good one for gold in general, and MS-67 gem gold type sets have not fared well
either when compared to the Coin Market Index (CMI). In MS-67 gem uncirculated grade), this set substantially
under performed the average Coin Market Index (CMI) over the past decade.
As we prepare this issue to go to print, America still doesn’t
know who will become its next President. However, regardless of
who ultimately undertakes the Oath of Office in January, history
indicates a “new president” usually ushers in higher coin prices and
a post-election year bull market for coins.
In an article widely published in November 1991, entitled
“Election Year Bull Market Phenomenon?,” Mike Fuljenz pointed
out that the economic stimulus given to the economy during a
Presidential election has produced rising coin markets in every election
and post-election year since 1964.
We have already witnessed “rising prices” in several key rare
coin market segments here in Election Year 2000. History indicates
this trend is likely to continue throughout the post-election year 2001.
Most of what an incumbent, or even a lame duck administration,
does to stimulate the economy is done purely for political expedience
of the moment, or more plainly, to further personal or party
election year interests. Further, most of the steps taken to “boost”
the economy in an election season do not actually take effect until
long after the election is history.
If history is a reliable indicator, 2001 should also see rising rare
coin prices in a post-election year bull market for coins. In particular,
we foresee significant price increases for Type III $20 Liberty
Double Eagles and $21/2 Indian Head Gold. Prices are headed higher,
so the sooner you act, the better your chances for saving money
on your collection.
As you can determine from these historical headlines, regardless
of which candidate becomes President, history points to the recurring
trend of strong coin markets in every post-election year following a
Presidential election. In prior times, the post-election year rare coin
bull markets have produced higher prices for many collectors.
In looking through our archives to review what the rare coin
markets have done in post-election years over the last four
decades, we found the following to be true:
• In the worst years, rare coin markets still trended upward.
• In the best years, we saw full-fledged bull markets with record
prices for investment grade rare coins.
The evidence for these strong markets comes from headlines
pulled directly from back issues of coin market trade publications,
dating all the way back to Summer 1965. For example:
Summer 1965
Winter 1969
Spring 1973
Summer 1977
Summer 1981
Winter 1985
Fall 1989
Spring 1993
Fall 1997 |
“Numerous Price Hikes In Active Market”
“Buying Is On The Increase”
“Prices Soar Across Entire Market”
“Market Strong As ANA Convention Begins”
“Further Plus Signs Reflect Brightening Market”
“All Mint State Gold On Upside”
“Market Sizzles As Plus Signs Outnumber Minuses Four to One”
“Pay Attention! Fuljenz Hit A Grand Slam Last Year By Picking $21/2 Indians
In Crystal Ball Survey”
“Pittman Coins Command All-Star Prices (At Auction)” |
The White Hot Type III $20 Liberty Double Eagles

In our last Red Alert Notification to
you, we identified the Type III $20 Liberty
Double Eagles as the next breakout segment
of the rare coin market. Since that
time, the Type III $20 Liberty market has
indeed heated up, and is now perhaps the
“hottest” market segment going today.
Several factors are merging together to influence
this rising market. Among these are
the following current and developing events:
In August 2000, Mike Fuljenz’s book, Type III Double Eagles: 1877-1907
received a Book of the Year Award from the Numismatic Literary Guild, the
largest organization of writers, editors and publishers in the industry.
As a result, one of the world’s largest “importer” of gold coins has decided
to provide the book to its network of over 100,000 domestic and overseas dealers
and private customers, in order to assist their focus on selling Type III $20
Liberties. They believe the book will “turbo-charge” sales and demand from their
vast international network of clients.
They further believe that the thousands of S.S. Central America Type I $20
Liberty “hoard” coin buyers will, as a next step, look to Type III $20 Libs to complete
their collections.
Personally, I have not seen this much activity in the Type III $20 Liberty
markets since this series experienced four-fold price increases in 1988 and 1989,
which happened to be an election and post-election year market. My personal
forecast is that I expect Type III $20 Liberties to continue to move up in price for
now, and throughout the post-election year.
Every day, our representatives field questions on rare coins and precious
metals from collectors and investors around the nation. While the
vast majority of those questions center on issues specific to collecting
tangible, physical metals in rare coin or bullion form, one question continues
to surface from time to time with investors.
Which Is Better Over Time: Rare Coins or Gold Stocks?
For investors, is it better to own physical gold, like rare gold coins,
or purchase shares of stock in a gold mining company? You’ve probably
heard the case for gold stocks. Now, consider the case why it is better to
own some physical gold, especially rare certified coins. After considering
both cases, buyers will be better prepared to make better informed
decisions on the gold section of their portfolios or collections.
Gold coins have many benefits that gold stocks do not offer.
There are also many risks involved with gold stocks that are not present
with gold coins.
If you purchase stock in a gold company, you own nothing but a
paper share of the equity in that company. As a result you assume all
the normal risks inherent in owning paper equities, and, in the case of
gold stocks, some additional risks specific to the gold-mining industry.
Gold Companies Are Vulnerable to These Issues:
• Executive Management
• Bad Accounting Practices
• Declining, Unstable Stock Market
• Falsified or Inaccurate Discovery and Reserve Projections
(See Grandich article on Bre-X fiasco from 1997)
Risks Inherent To Gold Mining Are:
• Labor Unrest
• Natural Disaster Vulnerability
• Unexpected High Mining Costs
• Profits Tied To Gold Spot Prices
• Profits Lost Due to Hedging Practices
Hostile Regime Changes
Add these specific challenges to the fundamental risks, and it is easy
to see why owning gold stocks is not utopia, but at best, only a part of
your overall gold purchasing strategy. For collectors, understanding these
issues can be beneficial in understanding price trends in collectible coins.
Holding Gold In Your Hand
On the other hand, by owning physical gold, especially rare certified
gold coins, you bypass most of these risks. Instead of a “paper
share,” you own a physical, tangible asset that you hold.
While rare coin prices may, in some respects, be influenced by
new clients responding to the spot price of gold, their numismatic
nature also leads their long-term values to be influenced by factors
independent of the market price for bullion gold alone.
In fact, once or twice a decade for the past 40 years, rare gold
coins have outperformed every other class of investment available.
Long-Term Rare, Certified Coin Prices Bolstered By:
• Condition
• Rarity
• New, Rapidly Growing Collector Interest
• New Important Books
To top it all off, rare certified coins are infinitely more beautiful to
look at than a piece of paper and have important historical significance,
which in large part accounts for why a strong collector following supports
rare gold coin prices, independent of the risks of gold stocks.
Owning Rare Gold Coins Places You In The Driver’s Seat
Holding rare gold coins, rather than paper shares, in your hand
places you firmly in control of the wheel when it comes to your
funds. Whether you are a collector or investor, it only makes sense to
diversify risk.
Editor’s Note: It’s important to collector’s to note that a shift of
some funds from gold stocks to gold coins could result in higher
prices for collector’s to finish their collections!
The “New” Coin On The Block:
$21/2 Indian Head Gold

As we go to press with the latest edition of our newsletter, I am in the final stages
of proofing and editing my new book, a comprehensive analysis of $21/2 Indian Head
gold coins.
Like the award-winning Type III Liberty Double Eagles book, I expect the book
on $21/2 Indian Head gold coins to also compete for a Book of the Year Award, and
to have a similar effect on the $21/2 Indian Head Gold coin market, which I believe
is one of the most undervalued niches in the coin market today.
I expect the market’s response to $21/2 Indian Gold to rival the currently “white
hot” excitement of the Type III $20 Liberty markets. When I last recommended the
$21/2 Indian Gold series in 1992, many of these coins skyrocketed 140% or more in only
12 months! A January 1993 publication exclaimed, “Pay Attention! Fuljenz Hit A Grand
Slam Last Year By Picking $21/2 Indians In My Crystal Ball Survey.”
The bottom line: Just like the Fram oil filter commercial says, you can buy these now, or wait
and pay a lot more later. The choice is yours!
Editor’s Note: In 2004, prices for many of these coins are up 50% to 100%!
Articles from 2001
A Brief History of the American Eagle Coins
With The Stroke Of A Presidential Pen…

On April 4, 1933, many Americans were stunned
by President Franklin Roosevelt’s signing of the infamous
“Executive Order 6102.” With the stroke of his
Presidential pen, Roosevelt “relieved” all U.S. citizens
of their privately-held gold, with the exception of “rare
collector coins.”
However, it was not until 1954 that the order was
amended to define “collector” coins as those “minted”
prior to April 5, 1933. By that time, millions of gold
coins, many of which today would have substantial
numismatic value, had been confiscated and melted
down.
More than 50 years later, on December 17, 1985,
President Reagan signed into law the Bullion Coin Act,
which once again allowed legal tender American gold
coins to be minted in .9167 fine gold.
The Gold American Eagles are minted in four
denominations, including the first ever $25 American
gold coin in history. The $5, $10, $25 and $50 Gold
Eagles quickly took their place among the world’s
leading gold coins.
Approximately six months later, a second law was
passed authorizing the one ounce .999 fine Silver
American Eagles to be minted. Both series of coins
were declared by law to simultaneously be legal tender
and numismatic making them an immediate success
with collectors and investors alike.
The First
Platinum Legal Tender
…Ever!

Due to the huge success of the Gold and Silver American Eagle programs
coupled with the increasing strategic importance of platinum, in 1996, the
United States Congress signed into law the authorization for the United States
Mint to produce the first legal tender, platinum coins ever minted by the
United States government.
This was the first in a series of first for the history-making Platinum
Eagles. Like the Gold Eagles, the Platinum Eagles came in four denominations,
including $10, $25, $50 & the first $100 legal tender United States
coin…ever!
In the law itself, another historical precedent was set. For the first time
ever, the Secretary of the Treasury – and not Congress – was empowered to
make all design, specification, varietal, quantity, denomination and inscription
decisions in the minting of the Platinum Eagles. This provision significantly
changed the history of law surrounding American coinage.
As America’s first official platinum legal tender coin, the Platinum
American Eagles were an instant and huge success with investors and collectors.
Coins disappeared from the market almost immediately, driving premiums
for the coins instantly higher upon their release. With one of the lowest
mintage track records in United States history, the Platinum Eagles are
already rare among United States coins.
Fuljenz Extends NLG Award Winning Streak

At the Numismatic Literary Guild’s annual convention in
August, Mike Fuljenz extended his NLG award-winning
streak to 18 by picking up two new awards, one for his
newsletter, and one for his book, A Collector’s Guide to
Indian Head Quarter Eagles.
This is the fifth consecutive award for Mike’s newsletter,
which is regularly lauded for its market coverage on rare
coins and precious metals. Fuljenz’s award for his 2001 book,
A Collector’s Guide to Indian Head Quarter Eagles marks the
second year in a row that Fuljenz has netted a NLG award in
the Book of the Year category.
IMA: How are $20 Liberties trading?
MIKE: Type II and Type III $20 Liberties have taken an interim breather
after a strong year 2000. However, a new book on Type I $20 Libs has collectors,
investors and dealers buzzing. Rumor has it the new book will recommend
collecting Type II and Type III $20 Libs to complement the Type
I Libs. Therefore, the release of that book should stimulate the overall $20
Liberty market later this year, possibly adding on to last year’s price
increases. There are still some excellent opportunities in these areas.
IMA: Which American Eagles have the best long-term appeal?
MIKE: There are several key factors that influence a specific coin’s long term
appeal among collectors. For starters, coins that have original “low”
mintages are prime candidates to develop future rarity status. Over time,
many of these coins are circulated, damaged, converted to jewelry or otherwise
debased. As the “surviving” mint state population dwindles, rarity
increases and condition becomes increasingly important. Coins originally
from low mintage issues, which are preserved in gem mint state condition,
can command large premiums long-term.
Among the American Eagles, I expect certain key date, low mintage $25
Gold Eagles, along with the very low mintage $25 and $50 Platinum
Eagles to be strong contenders as future rarities. Many of this lower
mintage Gold and Platinum Eagles have already commanded substantial
premiums during the brief history of the American Eagle program. This is
a strong indicator for their longer term appeal.
IMA: Are there other factors that can enhance a coin’s long-term appeal?
MIKE: Absolutely! For example, a “special” circumstance surrounding a
particular coin, such as first year or last year of issue, or a “key date” selection,
such as beginning of the century, will oftentimes uniquely influence
demand among collectors. If so, coins possessing this “unique” characteristic
can develop significant premiums over and above their melt value.
IMA: Are the Roman numeral dated Gold Eagles special?
MIKE: Yes! The U.S. Mint only struck the “Roman” dates from 1986
through 1991. For collectors and investors, this created an attractive, short,
and easy to complete set. The 1991 Gold Eagles have the additional distinction
of being the “last year issue” before a design change, which also
attracts collector premiums.
IMA: Why are Silver eagles so popular?
MIKE: Low price point, a beautiful classic design, and government
guaranteed precious metals content merge to create a winning combination
for an entry-level collector coin. Perfect for special moment
and seasonal gift-giving.
IMA: What’s your “Final Five” all about?
MIKE: Over a decade ago, I began developing a “market maker” strategy
for my rare coins operations. Through specialization and narrow focus, I
have shown that it’s better to use a rifle than a shotgun when building a coin
collection. By “specializing” in a limited number of areas (the rifle),
instead of recommending the “whole Insider’s Guide Book” (the shotgun),
we can more consistently provide reliable product availability and quality.
Our “Final Five” currently recommends:
• Very Low Mintage Gem Gold and Platinum American Eagles
• Select Type II and Type III $20 Liberties
• Select Incuse $21/2 Indian Head Gold
Why All Your Important
Gold, Silver & Platinum
Rare Coins Should Be
Certified...
Why Are Coins Graded?
The American Numismatic Association estimates there are 7-10
million coin collectors in the United States. Until 1986, there were no
third party services to provide uniform grading standards for coin certification,
which limited expansion of the rare coin market. With the formation
of the Professional Coin Grading Service (PCGS) and
Numismatic Guaranty Corporation (NGC), the third party assessment
of a coin’s physical condition, backed by objective guarantees,
provided the confidence dealers, collectors and investors needed.
Since then, more than 6 million coins have been certified with an estimated
value approaching $10 billion dollars.
How Are Coins Certified?
• Graders Selected From Elite Group Experts
• Graders Precluded From Coin Market Participation
• Each Coin Provided Unique Certification Number
• Coins Evaluated In Specially Designed Laboratories
• Consensus Of Three Or More Expert Opinions To Determine Final Grade
• Grades Assigned According To Sheldon Numerical Grading Scale From 1 (Poor) to 70 (Perfect)
Preserving The Coin In Sealed Holder
Once a coin’s grade is assigned, it is sonically-sealed and
encapsulated inside a durable plastic holder to preserve its condition.
The grading certification is also enclosed denoting the coin’s
unique bar-code identifier for enhanced tracking and security, as well
as, its grade, denomination and pedigree, if applicable.
Why Experts Should Certify Your Coins
While most coins are average for the grade assigned, 10-25%
of graded coins barely make the grade, or more importantly, barely
miss a higher grade. It is important to have an expert hand-select
your coins to insure you receive eye appealing coins that are solid
for the grade indicated.
Submitting Coins For Certification
Collectors cannot submit coins directly to PCGS or NGC, but
must go through appropriate channels, like member dealers. Doing
so guarantees the collector:
• A Written Receipt of Submission
• Prompt Return After Grading
• Careful Handling & Courteous Service
• Guaranteed Grade & Authenticity
• Tamper Resistant Holder Reliability
Fees for submission vary depending on many factors, call
us toll free today at (888) 324-2646 for more information on how
to certify your important coins.
Population Reports For Certified Coins
Certified coin population reports are published monthly, and
expanded quarterly, by PCGS and NGC. These industry standard
references provide easy to use information.
• Coin Population Totals By Design Type
• Total Coins Graded By Year & Grade
• Mintage Figures
• Glossary Reference For Industry Terms
• And, Much Much More…
A Look Inside The Grading Services
Each year, hundreds of thousands of coins are submitted to the
grading services for certification. This is due to their trusted reputations
as reliable objective third parties, whose only interest is preserving
the integrity of coin collecting. From receiving the coin to
grading and sealing the coin, and then safely returning the coin to
the submitter, PCGS and NGC have consistently demonstrated the
standard of excellence in service to collectors.
Benefits of Certification
Certifying your rare coins provides:
• Grading & Authenticity Guarantees
• Greater Liquidity & Accepted Value
• Anti-Counterfeit Control
• Sonically-Sealed Protective Holders
• Rarity Verified By Population Reports
• Ease of Storage
• Market Conformity
• Bar Code Serial Number Tracking For Theft Protection & Inventory Control
Strongest Rare Coin Bull Market Advisory In More Than A Decade
Reflections of Uncertainty
Major economic and political uncertainty tends to drive rare coin
prices higher! In the last thirty years, there have three complete rare coin
bull markets: 1972-1974, 1976-1980 and 1986-1990, and we are now in
the early stages of the fourth. Each previous rare coin bull market cycle
has been faithfully accompanied by a bear stock market, generally
volatile oil prices and highly active interest rates. The current rare coin
bull market is no exception.
Major economic and political uncertainty rises during extended
periods of war, political scandal or terrorism. New presidential administrations,
even second terms for popular presidents also historically stimulate
uncertainty.
Winds of Uncertainty
These are most assuredly uncertain times, and uncertainty triggers
a variety of economic events, which set the stage for a rare coin bull market.
War, political scandal and terrorism create the greatest uncertainty,
which is then reflected through key economic indicators, like highly
active interest rates, volatile oil prices and a bear stock market.
The mere presence of economic or political uncertainty can stimulate
an increase in the number of buyers for precious metals products.
However, the prospect of uncertainty over a prolonged period of time
virtually insures an increase in precious metals buyers, and that a rare
coin bull market will subsequently appear. With the war on terrorism a
reality for the foreseeable future, interest rates at their lowest levels since
1958, ongoing volatility in sensitive oil prices, and a confirmed bear
stock market already underway, uncertainty will prevail indefinitely.
Mike Fuljenz stated, “The Kicker here is the presence of the lowest
interest rates since 1958. Increasingly I am hearing from customers who
are moving money out of low-yielding CDs and savings accounts, and
purchasing metals and rare coins instead.”
There has already been a dramatic increase in the number of buyers
for precious metals products, which will stimulate a like increase in the
number of buyers for rare coins 6-9 months from now. With all the other
economic indicators appearing to be settling in for the long term, we
expect rare coin prices to be on the rise for the next three years.
THE PCGS CU 3000 INDEX
Going back to 1970, the PCGS CU 3000 Index has tracked
the monthly prices for all of the important, frequently traded
United States rare coins. There are 3000 individual prices
tracked monthly, comprised of 732 different coins in up to nine
different grades. The CU 3000 Index reveals that $1,000 of
high-quality U.S. rare coins purchased in 1970, would today
have an average current market value of approx. $54,500.
According to an Investor’s Business Daily article from Nov.
2001, the same $1000 in a money market or CD earning 5%
would have grown to $4,538. The same $1,000 in an equity
portfolio averaging 10% would have grown to $19,194. The CU
3000 Index has significantly outperformed other traditional
investments.
Bull Rare Coin Market Evolutions
1972-1974
Uncertainties: Nixon Re-elected, Watergate Scandal Surfaces, Vietnam
War Ends, Nixon Resigns, New President Ford, First Wave of OPEC Oil Price
Increases, Bear Stock Market.
Stock Market: Down 45% (Worst Performance Since Great
Depression)
Interest Rates: Highly Active, changed 9 times in 15 months, rising
from 4.5%-8%.
Oil Prices: Rapidly quadruple from $3-$12 in wake of Yom Kippur War
Precious Metals Activity: Silver Up 250%, Platinum Up 20%, Number
of Individuals Purchasing Precious Metals Dramatically Increases.
Rare Coin CU 3000 Index: Prices up 348%
1976-1980
Uncertainties: New President Carter Elected, Second Wave of OPEC
Oil Price Increases, Iran-Iraq War, Iranian Hostage Crisis, Stagflation,
Crisis of Confidence in President Carter’s Leadership, Bear Stock
Market.
Stock Market: Down 27% by early 1978
Interest Rates: Highly Active, changed 23 times over 4 years, rising
from 5.25% to climax at 18%
Oil Prices: Up more than double from $14 to $35 a barrel
Metals Activity: Gold Up 800%, Platinum Up 400% and Silver Up
2,300%, Number of Individuals Purchasing Precious Metals
Dramatically Increases.
Rare Coin CU 3000 Index: Prices up 1,195%
1986-1990
Uncertainties: Iran Contra, Saving & Loan scandal, Black Monday,
New President Bush Elected, Bear Stock Market.
Stock Market: Down 36% in 55 days “crash” climaxing on Black
Monday October 1987
Interest Rates: Stable between 6-7% under new Chairman
Greenspan’s control – only three rate changes.
Oil Prices: Slow, steady rise. Rapid spike doubles prices from $17-$34
after Iraq invades Kuwait in August 1990.
Metals Activity: Prices Stable. Number of individuals purchasing precious
metals dramatically increases after Black Monday.
Rare Coin CU 3000 Index: Prices up 665%
2001-2005+
Uncertainties: New President Bush Elected, Severe Recession, War on
Terrorism and Bear Stock Market.
Stock Market: Down over 30% from early 2000 top. Sharpest drop
after September 11 terrorist attacks.
Interest Rates: Highly active and falling. Rates dropped 10 times since
Bush took office. At lowest levels since 1958.
Oil Prices: Almost triple from 1998 lows and spiked more than 20%
immediately after September 11
Metals Activity: Prices strengthening. Number of individuals purchasing
precious metals dramatically increases since September 11.
Rare Coin CU 3000 Index: Based on past bull markets, rare coin
prices could begin increasing within 6-9 months, and could rise anywhere
from 348% to as high as 1,195% by 2004!
Articles from 2002
8:45 AM: Hijacked American Airlines Flight 11, originally
traveling from Boston to Los Angeles, crashes
into the North Tower of the World Trade Center in
New York City, killing 81 passengers and 11 crew
members, and sets the North Tower ablaze.
9:03 AM: Hijacked United Airlines Flight 175, also
originally traveling from Boston to Los Angles, crashes
into the South Tower of the World Trade Center,
killing 56 passengers and 9 crew members, and sets
the South Tower ablaze.
9:30 AM: President Bush, speaking from Florida,
announces America has suffered an “apparent terrorist
attack.”
9:40 AM: For the first time in history, the FAA halts
and suspends all airline traffic nationwide.
9:43 A.M: A third hijacked airliner, American Airlines
Flight 77, en route from Washington D.C. to Los
Angeles, crashes into the Pentagon, killing 58 passengers
and 6 crew members.
10:05 AM: The South Tower of the World Trade
Center collapses. Buried in the rubble are the precious
metals vaults of Iron Mountain Depository,
an official COMEX vault, containing over $200
million in silver, gold and platinum bullion bars
and American Eagle coins.
10:10 AM: Hijacked United Airlines Flight 93 crashes
Southeast of Pittsburgh. Reports later confirm passengers
counterattacked the hijackers and led the plane
to crash away from its intended target.
10:28 AM: The North Tower of the World Trade
Center collapses.
10:45 AM: All Federal offices in Washington D.C. are
evacuated and closed.
1:04 PM: Speaking from Barksdale AFB in
Louisiana, President Bush reassures America that all
security measures are being taken, and that the U.S.
military is on high alert status worldwide.
5:20 PM: Building 7 in the WTC complex collapses.
8:30 PM: President Bush addresses the nation, saying
the U.S. will make no distinction between terrorists
and those governments who harbor them. America
braces for war.
Sept. 12: New York Mayor Rudolph Giuliani
announces death toll at the World Trade Center could
be over 5,000. Firefighters continue to battle fires in
New York and Washington. Bush labels attacks “acts
of war” and asks Congress to approve $20 billion in
relief to help rebuild America. For the first time in its
52-year history, NATO invokes the “self-defense charter,”
which states that an armed attack against one of
the alliance members is an attack against all of them.
Sept. 13: President Bush fights back tears while speaking
to America, calling the “War on Terrorism” the
first war of the 21st Century, and urges Americans to
prepare for a long-term military campaign. The State
Department identifies Osama Bin Laden as the “prime
suspect” in the terrorist attacks. The FAA allows air
travel to resume, though with much stricter security
controls.
Sept. 14: Bush visits Ground Zero and declares
“national emergency.” Military calls 50,000 reservists
to active duty. Justice Department names the 19
hijackers. Taliban officials vow “revenge,” if
United States attacks Afghanistan.
Sept. 15: Pakistan agrees to the full list of U.S.
demands for access to Afghanistan.
Sept. 18: Taliban leaders urge Muslims to engage in
“holy war” on America if it attacks Afghanistan. Bush
leads nation in moment of silence.
Sept. 19: Pentagon dispatches combat aircraft to
Persian Gulf. President Bush enlists global coalition
to wage “war on terrorism”.
Nov. 1: Under heavy security, two Brink’s armored
vehicles transport $200 million in gold, platinum
and silver recovered from an official COMEX
vault at Iron Mountain Depository, buried beneath
the rubble at the World Trade Center since the
Sept. 11 terrorist strikes. Many of the recovered
American Eagle coins are later certified by PCGS.
|
A Note From the Publisher
The memory of the September 11
terrorist attacks will ring in our
hearts and minds forever. Not since
Pearl Harbor has a single event so
dominated the attention of
America's collective soul.
In times such as these, collectors
seek to preserve the memory of significant
historical events with unique
mementoes. Today, a wide range of
Pearl Harbor collectibles, including
stamps, posters, pins and medals,
bearing the motto, "Remember Pearl
Harbor," are worth hundreds, even
thousands of dollars.
On September 11, the crumbling
World Trade Center towers buried
the COMEX vaults at Iron
Mountain Depository. Among other
things, the vaults contained Year
2001 Platinum, Gold and Silver
American Eagles. On November
1st, workers recovered these historic
coins, still in Gem Brilliant
Uncirculated condition. The prestigious
Collector's Universe subsequently
certified the "recovered"
coins for authenticity, and sonically
sealed them to preserve their condition
and future value. Seizing the
moment, collectors snapped up all
the Platinum and Gold Eagles in
record time. Only limited quantities
of Silver Eagles remain.
These historic coins are the
essence of numismatics, and we
are honored to have been selected
as the distributor. We will be
donating 12% of all Silver Eagle
sales to a World Trade Center
Memorial Fund. Put this newsletter
with your coins so that your children
and grandchildren “Will
Never Forget.”
Editor’s Note: We donated
over a quarter million dollars
to the official WTC Fund.
|
Epilogue:

According to the Associated Press, the final combined death toll for
all events in the 9/11 terrorist attacks as of 3/15/02, is 3,018. This exceeds the
2,403 Americans killed at Pearl Harbor. The source of the Anthrax contaminated
letters is still undetermined. In the wake of 9/11, unprecedented donations poured
in from around the world to benefit the families of those who died in the tragedy.
Across the country, firemen and policemen became universal symbols of heroism,
courage and honor in the hearts of Americans.
A large cache of platinum, gold, and silver American Eagles was recovered
from beneath the rubble at the World Trade Center site. Mike’s companies participated
in the distribution of the recovered coins, which were certified by
Collector’s Universe, parent company of PCGS. They completely sold out all
of their inventory, like the certified Silver Eagle pictured to the right, and donated
more than $250,000 to the official World Trade Center Memorial fund.
Today, in 2004, the hunt for Osama bin Laden continues.
Mike Fuljenz A Big Winner at 2002 NLG Awards
In August at the Numismatic Literary Guild
Awards ceremony in New York, Mike Fuljenz came
away a big winner. Receiving three new awards for
his newsletter, books and article, Fuljenz extended
his lifetime total of NLG Awards to twenty-two.

The awards included one for his
newsletter, making it six years in a row he
has received recognition for his rare coins
and precious metals newsletter.

Fuljenz also picked up his first award for an
article, "Why All Your Important Coins Should Be
Certified," which received an award as a Best
Article for 2002.

Finally, he picked up his third consecutive
Book of the Year Award for his 2002 book, Type
II Double Eagles: 1866-1876. He previously won
in 2000 and 2001 for his books Type III Double
Eagles: 1877-1907 and A Collector's Guide to
Indian Head Quarter Eagles, respectively.
Bull Market Lead Indicator

Precious metals and rare coins are in the news
again, and this time the media is calling our numismatic
consultant, Mike Fuljenz.
On December 24, 2002, CNBC called Fuljenz
to book an immediate appearance to discuss the rare
coin and precious metals markets. Fuljenz Has
made more than 25 appearances on CNBC over the
past 13 years, and picked up six Numismatic
Literary Guild TV Reporter of the Year Awards for
his appearances along the way.
However, in all that time, CNBC has only
called one other time to book an immediate appearance.
And that was during the last rare coin bull
market, which ended in 1990. CNBC even agreed
to pay for a satellite feed from Mike’s hometown
of Beaumont, Texas, instead of having Mike spend
the time flying to New York.
For the last year and a half, Fuljenz has
been telling everyone that we are in the midst of a
new rare coin bull market cycle, he strongest in
more than a decade, and the fourth in the last thirty
years. Now, it seems everyone else, including
the media, is catching on.
Viewers demand news that is hot, and right
now, there is no hotter market than rare coins.
Articles from 2003
In terms of European currencies, the dollar is trending weaker. As
the U.S. economy continues to sputter, and the unknown costs of the
War on Terrorism continue to mount, the U.S. Treasury and the Federal
Reserve have recently announced their intention to continue cranking
up the Federal printing press to pump as many low interest rate dollars
into the system as necessary to keep things running smoothly.
The net effect of this policy is the devaluation of every dollar
already in circulation. When the dollar is devalued, it begins to weaken.
Governments and investors who use the dollar as a reserve currency
begin looking for alternative investments for wealth preservation.
Oftentimes, precious metals, like gold and platinum, are a first stop
acquisition, which begins driving metals prices higher. As metals prices
rise higher, increased publicity drives new customers and reactivates
older customers in droves to purchase metals and rare coins spurring
demand even higher.
Because the metals and rare coin market capitalizations are much
smaller than equities market, a very small increase in demand has a dramatic
impact on prices. For the rare coin segment, which is even smaller
than the metals markets, the impact is even more dramatic. While the
dollar may have had temporary upticks due primarily to war successes,
until the U.S. economy recovers from recession and the uncertainty of
the war on terror resides, the dollar should remain relatively weak,
which should continue to benefit metals and rare coin prices.
Exclusive Q&A with LM
We caught up with nationally respected rare coin expert,
LM, in Late Spring 2003, shortly after he had attended a
2003 coin expo, one of the largest rare coin conventions of
the year. Here is an excerpt from our conversation.
IMA: You just returned from a 2003 coin expo. What did you hear
and observe from the dealers and collectors in attendance?
LM: The first thing that stood out to me is the increased number
of dealers in attendance. I have been attending for over
twenty years, and normally there are about 30-50 dealers at
the show who are willing to spend $1 million or more, and
about 20-30 dealers who can spend $100,000 or more. This
year, the big players are about the same, but there has been an
explosive surge in the number of smaller dealers. I counted
over 200 small dealers in attendance, the largest turnout I have
ever witnessed, and all of them reported they cannot get
enough inventory to satisfy demand.
Fast Rabbits & Dead Rabbits
One final note we received from one of our
colleagues and numismatic observer, Dennis
Baker, regarding his attendance at the recent
major coin expo. At the Expo, he observed many
instances where dealers would see a coin they
liked, but feeling the price may be too high,
briefly walked away to deliberate the purchase
before making a decision.
He Who Hesitates Loses!
When they returned, they would be disappointed
to find the coin had just been sold.
Dennis reported this happened many times, and
led him to comment, “There are two kinds of rabbits,
fast rabbits and dead rabbits. In this market,
if you find a desirable coin, it does not pay to hesitate
or deliberate too long, you will only lose on
the good deals that remain.
Act Now!
If you do not want to wait for even higher
prices, now is the time to act. Collector demand
is widespread and substantial, and prices are
almost certainly headed higher.

Beware of Middlemen!
Middlemen, or even dealers, who are not “market makers”
in the areas of coins purchased, typically pay 5-20%
less than a market maker for the same coins. For example, I
am not a specialist in rare coins like Lincoln Cents, 3 Cent
Nickels or Standing Liberty Quarters. I would typically pay
less for these coins than another dealer who specializes in
those coin areas.
So, next time someone offers to buy your coins don’t be
fooled by those who say they “pay you the most” and then
sell the coins to another dealer who sell them to me! These
are no specialists, and they are not market makers. They’re
just middlemen in sheep’s clothing looking out for their
interests and not yours.
Middlemen Aren’t The Highest Paying
Dealers Or The Lowest Price Sellers
If you have been approached to sell your coins, before you
take any action, you should carefully consider the following
caveats:
• While some dealers or middlemen may advise you to
“sell” your coins now, we say “buy and hold” our areas
as prices are expected to trend higher for the next 2-3
years.
• Those who say, “sell into strength” often say so for their
own benefit! It is in their best interest for you to sell now,
not yours, otherwise they would not recommend it so
universally!
• Make sure you are speaking directly with a “market
maker” for the coins they are trying to convince you to
sell. If they are not, then they are a “middleman” and you
will likely receive less money for your coins when you
sell and pay more when you buy, than you would with a
market maker.
Exclusive Q&A with LM
We interview nationally known rare coin expert, LM, from time to
time. At the time of this interview, the rare coin bull market was
officially in the “boom” phase, so we checked in with him for his
views on the market. Here is an excerpt.
IMA: When we last spoke, you had returned from the Spring Coin Expo, and
now you have returned from the Fall Coin Expo. How did the two compare?
LM: Well, the most recent show continued to reflect the strong market conditions
for rare coins. There were 2-3 times more buyers at the show than there
were sellers, and the price of gold went up $10 during the show, so the atmosphere
was very exciting.
IMA: How is the increased demand and competition effecting rare coin prices?
LM: As you know, the trend all year long has been many more buyers than sellers,
and this broad competition is having an upward impact on prices, especially
for key rare certified coins.
IMA: So you feel there is still some headroom in this bull market, and time to
get in on the action before prices rise further?
LM: Yes, I do. There are still some areas of the coin market that are undervalued
relative to everything that’s going on. For example, there are many $20 Libs and
$21/2 Indians, particularly in MS-63, MS-64, MS-65 and MS-66, that I believe
are extreme bargains right now, relative to other prices and their past peak levels.
However, if the broad competition for these coins continues, and I believe
it will, these will become scarce as well and prices will surge higher than most
other areas of the market.
Mike Fuljenz Meets Tony Snow

Over the course of the past decade, Mike Fuljenz has had the opportunity to meet and
interview many luminaries in the fields of precious metals, monetary policy and conservative
politics. Many of those encounters have been documented in exclusive interviews,
and chronicled in the pages of his award-winning newsletter.
Along with interviews with the likes of Robert Leuver, former head of the Bureau of
Engraving & Printing under President Reagan; Jacques Luben, former Director of
Platinum Guild International, we are proud to add to this esteemed roster, an exclusive
interview with FOX News Sunday host and anchor, Tony Snow.
With more than twenty years of media experience under his belt, including stints with
the Detroit News, USA Today and The Washington Times, Tony Snow’s national profile
expanded greatly over the past six years, when he joined the FOX News Channel, and
began anchoring many of the FOX News Channel’s weekend programs, including
Weekend Live and FOX News Sunday. A most respected and esteemed journalist, Tony
Snow has interviewed many national and international newsmakers including, Condoleeza
Rice, Colin Powell, Donald Rumsfeld, Tom Ridge, Tom Daschle, and former Israeli Prime
Minister, Benjamin Netanyahu.
Mike Fuljenz recently caught up with Tony Snow in Beaumont, Texas, when
Snow was a featured speaker at Lamar University’s Academic Lecture Series. After
Snow’s lecture, he spoke with Fuljenz on a range of issues, including the media’s
“non-coverage” of certain events in Iraq, President Bush’s formidable leadership
skills, and whether or not Hillary Clinton will run for President in 2004. Here are
some excerpts from their conversation, and Mr. Snow’s presentation.
On Weapons of Mass Destruction in Iraq:
The key point the media continues to downplay,
or ignore altogether, is that Saddam “himself ” was a weapon of mass destruction.
He routinely brutalized and murdered more than a half million Iraqi citizens, while the
United Nations ignored these human atrocities, yet there continues to be no substantial
outcry through the media for these clear human rights violations.
On President Bush’s Leadership Skills:
I think President Bush is a formidable leader with
sincere conviction and substance. His vision for America is as grand as the American
experience itself.
On Hillary In 2004:
As a journalist, I think it’s a fun idea to toss around, but I don’t think
she will run next year, because there are too many uncertainties out of her control,
like the economy, that could positively effect Bush’s re-election. She won’t run unless
she feels she is guaranteed the win. I think she will bide her time until 2008.
Editor’s Note: Uncertainties was a key topic in Mike and Tony’s private discussion.
On the Importance of Family:

My professional life keeps me very busy, but sometimes
you have to draw the line. I recently turned down a lucrative book deal, because it would
have taken even more time away from family,
and I’d rather spend my time watching
my kids growing up, and attending their
sports competitions. One day that opportunity
will pass and I can’t recapture it.
Hopefully, there’s always another book deal.
As a youth coach of baseball, soccer
and basketball, and a father of two, Mike
Fuljenz certainly feels a kindred spirit with
Tony Snow on this last point.
IRA Precious Metals Accounts
Conventional wisdom dictates that
you should have 10-20% of your net
worth in hard assets, like coins and
precious metals. Studies by financial
experts have long held that investment
portfolios diversified with hard assets
have less portfolio volatility and risk,
and therefore perform better.
In 1985 and 1986, Congress
passed a law that created the
American Eagle family of gold and silver
coins. Endorsing the importance
for individuals to be able to include gold
and silver in their personal investment
planning strategies, the American
Eagle coins were made eligible for
inclusion in Individual Retirement
Accounts (IRA).
The Taxpayer Relief Act of 1997
expanded the American Eagle program
to include platinum eagle coins,
which were also lawfully approved for
inclusion in diversified IRA’s.
So, is now the right time to buy?
According to the World Gold Council
“with gold, the answer is … YES!”
Call us today to learn how to
“rollover” all or a portion of your IRA
into American Eagles to diversify and
balance your portfolio, which is probably
overweighted with stocks, CD’s,
and bonds. Remember, now is always
the right time to reduce portfolio risk
and improve performance with Gold,
Silver and Platinum Eagles.
CALL TOLL FREE (888) 324-2646
24 hours a day • 7 days a week

Type III $20 Liberties and $21/2
Indians provide greater rarity factors
compared to St. Gaudens for a relatively
small price premium. While we
like $21/2 Indians and Type III $20
Liberties in MS-63 and MS-64, our
highest recommendation this month
is to buy MS-65 and MS-66 specimens
where the rarity factors are the greatest. Ask your
account representative for a full analysis NOW, including
pricing and availability, while limited inventory remains.
Our last top pick, the 1911-D is up
as much as 56% this year [See
Chart B-Page 36]! So, don’t be a
“dead rabbit”, slow mover on this
one. As the Fram oil filter commercial
says, “You can pay me now, or pay me
a lot more later!”
Type III $20 Libs and $21/2 Indians in MS-65 and MS-
66 are trading at 1/4 of their 1989 highs. Historically,
price records in new bull markets exceed those reached
in past bull markets. If history repeats itself, you could
be paying us 4 times more for these coins in the next few
years. Don’t be the “dead rabbit”, be a “fast rabbit!”
|
Why I Haven’t Recommended Saints in Over a Decade
(Until Now?)
Back in the 1980’s when I was the chief numismatist
for what was then the largest coin retailer
in the country, I handled numerous “bag quantities”
of $20 St. Gaudens every year. I saw customers’
collections decrease in value virtually
overnight when original bags dated 1908-D,
1909-D, 1909-S, 1914-S, 1915-S, and 1916-S
were broken by us and dispersed on the market.
More of some of these coins were submitted
to grading services than had been submitted
since the inception of those grading
services. The 1909-D had the 4th lowest
mintage of only 52,500 when I handled
1,000 original uncirculated coins.
$20 St. Gaudens Hoards Remain In Multi-Bag Quantities
After World War I, one of the main purposes of the $20 St. Gaudens was for
balance of trade payments. European and South American countries were
wary of paper currency due to the tremendous devaluation or ruination of their
country’s currency. Lesser denomination gold coins took more time to inventory,
thus were less favored for this purpose. To this day, bag quantities of $20
St. Gaudens remain waiting for the right opportunity to be dispersed. The massive
multi-bag Wells Fargo hoard I wrote about a few years ago is another
example. (We welcome you requesting this back-issue to check our prognostication
accuracy.)
Finally, in the past 20 years, I can count on two hands the number of $20
Liberty bags I have been involved in. Also, $20 Libs circulated and were melted
to a much larger extent than $20 St. Gaudens. Compared to $20 St. Gaudens,
the premiums one pays for $20 Liberties is scant considering their increased rarity
and diminished hoard risk. The next time someone recommends $20 St.
Gaudens to you, ask them how many bags they’ve handled and how many bags
they know are hiding in strong hands.
|
An Important Note To Our Clients...

We would like to take this opportunity to let you know that the personal
privacy of every 1st American Reserve client is very important to us, and in
this, as in many other areas, we are an industry leader. Every Account
Representative participates in an ongoing training program regarding Do Not
Call regulations and must also pass comprehensive tests to insure they comply
with all state and federal laws. We are making significant investments in
training our representatives to protect the privacy of our clients and deliver
the same measure of customer service that our clients expect and demand.
If we can be of any service to you in this regard, please do not hesitate to
contact us Toll Free at (888) 324-2646.